| Social curation in audience communities: UDC (user-distributed content) in the networked media ecosystem M Villi Participations: The International Journal of Audience and Reception Studies …, 2012 | 111 | 2012 |
| The strategic challenge of continuous change in multi-platform media organizations—A strategy-as-practice perspective R Järventie-Thesleff, J Moisander, M Villi International journal on media management 16 (3-4), 123-138, 2014 | 92 | 2014 |
| “Hey, I’m here Right Now”: Camera phone photographs and mediated presence M Villi Photographies 8 (1), 3-22, 2015 | 86 | 2015 |
| Visual mobile communication, mediated presence and the politics of space M Villi, M Stocchetti Visual Studies 26 (2), 102-112, 2011 | 77 | 2011 |
| Transformation and innovation of media business models M Villi, RG Picard Making media. Production, practices, and professions, 121-131, 2019 | 73 | 2019 |
| Verkkoviestintäkirja P Aula, J Matikainen, M Villi Gaudeamus Helsinki University Press, 2006 | 72 | 2006 |
| Verkko yhteiskunnallisena tilana P Aula, J Matikainen, M Villi Verkkoviestintäkirja, 2006 | 71 | 2006 |
| Comparing innovation and social media strategies in Scandinavian and US Newspapers K Lehtisaari, M Villi, M Grönlund, CG Lindén, BI Mierzejewska, R Picard, ... Digital journalism 6 (8), 1029-1040, 2018 | 68 | 2018 |
| Participation in social media: Studying explicit and implicit forms of participation in communicative social networks M Villi, J Matikainen Media and communication 4 (4), 109-117, 2016 | 67 | 2016 |
| Visual mobile communication: Camera phone photo messages as ritual communication and mediated presence M Villi Aalto University, 2010 | 64 | 2010 |
| “The Mission is to Keep this Industry Intact” Digital transition in the Japanese newspaper industry M Villi, K Hayashi Journalism Studies 18 (8), 960-977, 2017 | 62 | 2017 |
| Audience community as a strategic resource in media work: Emerging practices N Malmelin, M Villi Journalism practice 10 (5), 589-607, 2016 | 62 | 2016 |
| Incidentality on a continuum: A comparative conceptualization of incidental news consumption E Mitchelstein, PJ Boczkowski, K Tenenboim-Weinblatt, K Hayashi, M Villi, ... Journalism 21 (8), 1136-1153, 2020 | 51 | 2020 |
| Media work in change: Understanding the role of media professionals in times of digital transformation and convergence N Malmelin, M Villi Sociology Compass 11 (7), e12494, 2017 | 51 | 2017 |
| Visual chitchat: The use of camera phones in visual interpersonal communication M Villi Interactions: Studies in Communication & Culture 3 (1), 39-54, 2012 | 51 | 2012 |
| Mobile visual communication: Photo messages and camera phone photography. M Villi Nordicom review 28 (1), 2007 | 50 | 2007 |
| Taking a break from news: A five-nation study of news avoidance in the digital era M Villi, T Aharoni, K Tenenboim-Weinblatt, PJ Boczkowski, K Hayashi, ... Digital Journalism 10 (1), 148-164, 2022 | 49 | 2022 |
| Working the fields of big data: Using big-data-augmented online ethnography to study candidate–candidate interaction at election time SM Laaksonen, M Nelimarkka, M Tuokko, M Marttila, A Kekkonen, M Villi Journal of Information Technology & Politics 14 (2), 110-131, 2017 | 49 | 2017 |
| Hybrid engagement: Discourses and scenarios of entrepreneurial journalism J Ruotsalainen, M Villi Media and Communication 6 (4), 79-90, 2018 | 45 | 2018 |
| Social curation in consumer communities: Consumers as curators of online media content M Villi, J Moisander, A Joy ACR North American Advances, 2012 | 42 | 2012 |
