Follow
Grabner-Kräuter Sonja
Grabner-Kräuter Sonja
Verified email at aau.at
Title
Cited by
Cited by
Year
Empirical research in on-line trust: a review and critical assessment
S Grabner-Kräuter, EA Kaluscha
International journal of human-computer studies 58 (6), 783-812, 2003
14212003
The role of consumers' trust in online-shopping
S Grabner-Kraeuter
Journal of business ethics 39, 43-50, 2002
9682002
Risk aversion and brand loyalty: the mediating role of brand trust and brand affect
K Matzler, S Grabner‐Kräuter, S Bidmon
Journal of product & brand management 17 (3), 154-162, 2008
6612008
Consumer acceptance of internet banking: the influence of internet trust
S Grabner-Kräuter, R Faullant
International Journal of Bank Marketing 26 (7), 483-504, 2008
5432008
Product placements in movies: A cross-cultural analysis of Austrian, French, and American consumers' attitudes toward this emerging international medium
SJ Gould, PB Gupta, S Grabner-Kräuter
Journal of Advertising 29 (4), 41-58, 2000
4662000
Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience
K Matzler, S Bidmon, S Grabner‐Kräuter
Journal of product & brand management 15 (7), 427-434, 2006
4542006
Web 2.0 social networks: the role of trust
S Grabner-Kräuter
Journal of Business Ethics 90 (4), 505-522, 2009
2942009
Trust in online social networks: A multifaceted perspective
S Grabner-Kräuter, S Bitter
Forum for social economics 44 (1), 48-68, 2015
1952015
Online CSR communication in the hotel industry: Evidence from small hotels
A Ettinger, S Grabner-Kräuter, R Terlutter
International Journal of Hospitality Management 68, 94-104, 2018
1762018
Consumer preferences and marketing strategies for “green shares” Specifics of the Austrian market
M Getzner, S Grabner‐Kräuter
International Journal of Bank Marketing 22 (4), 260-278, 2004
1622004
The value-brand trust-brand loyalty chain: An analysis of some moderating variables
K Matzler, S Grabner-Krauter, S Bidmon
Innovative marketing 2 (2), 2006
1212006
Insights into the impact of online physician reviews on patients’ decision making: randomized experiment
S Grabner-Kräuter, MKJ Waiguny
Journal of medical Internet research 17 (4), e93, 2015
1132015
Consequences of customer engagement behavior: when negative Facebook posts have positive effects
S Bitter, S Grabner-Kräuter
Electronic Markets 26 (3), 219-231, 2016
1052016
Alternative Approaches Toward Measuring CRM Performance, paper presented at the 6th Research Conference on Relationship Marketing and Customer Relationship Management
S Grabner-Kraeuter, G Moedritscher
Atlanta (June 9-12), 2002
94*2002
Perspectives of online trust and similar constructs: a conceptual clarification
S Grabner-Kräuter, EA Kaluscha, M Fladnitzer
Proceedings of the 8th international conference on Electronic commerce: The …, 2006
822006
Schwarz-Musch (2006) CRM–Grundlagen und Erfolgsfaktoren
S Grabner-Kräuter
Hinterhuber, H. Hans/Matzler, Kurt (Hrsg.): Kundenorientierte …, 0
80*
Customer engagement behaviour in online social networks–the Facebook perspective
S Bitter, S Grabner-Kräuter, RJ Breitenecker
International Journal of Networking and Virtual Organisations 14 (1-2), 197-220, 2014
732014
Consumer trust in electronic commerce: Conceptualization and classification of trust building measures
S Grabner-Kräuter, EA Kaluscha
Trust and new technologies, 3-22, 2008
612008
Diskussionsansätze zur Erforschung von Erfolgsfaktoren
S Grabner-Kräuter
Journal für Betriebswirtschaft 43 (6), 278-300, 1993
611993
The desirability of CSR communication versus greenhushing in the hospitality industry: The customers’ perspective
A Ettinger, S Grabner-Kräuter, S Okazaki, R Terlutter
Journal of Travel Research 60 (3), 618-638, 2021
572021
The system can't perform the operation now. Try again later.
Articles 1–20