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Xiaohan Hu
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Cited by
Year
Perceived control or haptic sensation? Exploring the effect of image interactivity on consumer responses to online product displays
X Hu, K Wise
Journal of Interactive Advertising 20 (1), 60-75, 2020
272020
How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat
X Hu, K Wise
Journal of Research in Interactive Marketing 15 (2), 295-315, 2021
242021
Judging a book by its cover: investigating consumer responses towards social cue in social media influencer marketing
X Hu, MZ Yao
Journal of Media Business Studies 19 (4), 225-239, 2022
62022
Empowering consumers in interactive marketing: examining the role of perceived control
X Hu
The Palgrave Handbook of Interactive Marketing, 117-147, 2023
22023
The Conceptualization of “Presence” in Interactive Marketing: A Systematic Review of 30 Years of Literature
C Chen, X Hu, JT Fisher
The Palgrave Handbook of Interactive Marketing, 397-430, 2023
22023
Investigating the Effects of Perceived Autonomy in Chatbot Advertising
X Hu, X Xu, C Chen
Journal of Interactive Advertising 23 (4), 323-338, 2023
12023
DISENTANGLING CONTROL AND PERSONALIZATION: EXPLORING THE EFFECTS OF AD CHOICE AND AD PERSONALIZATION IN DIGITAL ADVERTISING EFFECTIVENESS
X Hu, K Wise
American Academy of Advertising. Conference. Proceedings (Online), 78-78, 2023
2023
VISUAL OR TEXTUAL SUPERIORITY EFFECT? INVESTIGATING THE EFFECT OF PRESENTATION FORMAT AND INDIVIDUAL PROCESSING PROPENSITY ON MENTAL IMAGERY OF ONLINE PRODUCT INFORMATION
X Hu, C Chen
American Academy of Advertising. Conference. Proceedings (Online), 19-19, 2021
2021
The golden touch: how screen touches influence product attitude and purchase intention
X Hu
University of Illinois at Urbana-Champaign, 2016
2016
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Articles 1–9