| Stay away from me TH Baek, M Morimoto Journal of advertising 41 (1), 59-76, 2012 | 767 | 2012 |
| Effects of media formats on emotions and impulse buying intent T Adelaar, S Chang, KM Lancendorfer, B Lee, M Morimoto Journal of information Technology 18 (4), 247-266, 2003 | 640 | 2003 |
| Consumers’ attitudes toward unsolicited commercial e-mail and postal direct mail marketing methods: intrusiveness, perceived loss of control, and irritation M Morimoto, S Chang Journal of Interactive Advertising 7 (1), 1-11, 2006 | 289 | 2006 |
| Examining the influence of culture on perceived source credibility of Asian Americans & the mediating role of similarity M Morimoto, C La Ferle Journal of Current Issues & Research in Advertising 30 (1), 49-60, 2008 | 88 | 2008 |
| A conceptual framework for unsolicited commercial e-mail: Perceived intrusiveness and privacy concerns M Morimoto, W Macias Journal of Internet Commerce 8 (3-4), 137-160, 2009 | 64 | 2009 |
| Privacy concerns about personalized advertising across multiple social media platforms in Japan: The relationship with information control and persuasion knowledge M Morimoto International Journal of Advertising 40 (3), 431-451, 2021 | 59 | 2021 |
| Psychological factors affecting perceptions of unsolicited commercial e-mail M Morimoto, S Chang Journal of Current Issues & Research in Advertising 31 (1), 63-73, 2009 | 43 | 2009 |
| Western and Asian models in Japanese fashion magazine ads: The relationship with brand origins and international versus domestic magazines M Morimoto, S Chang Journal of International Consumer Marketing 21 (3), 173-187, 2009 | 37 | 2009 |
| CONSUMERS'USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE. M Morimoto, CS Trimble Marketing Management Journal 22 (2), 2012 | 25 | 2012 |
| Congruence and celebrity endorser credibility in Japanese OTC drug advertising M Morimoto International Journal of Pharmaceutical and Healthcare Marketing 12 (3), 234-250, 2018 | 15 | 2018 |
| Considerations for integrated marketing communications education: The needs and expectations from the communications workplace TA Battle, M Morimoto, BH Reber Journal of Advertising Education 11 (2), 32-48, 2007 | 15 | 2007 |
| An assessment of consumer attitudes toward direct marketing communication channels: A comparison between unsolicited commercial e-mail and postal direct mail S Chang, M Morimoto annual convention of The Association for Education in Journalism and Mass …, 2003 | 15 | 2003 |
| The impact of life-stage on Asian American females' ethnic media use, ethnic identification, and attitudes toward ads C La Ferle, M Morimoto The Howard Journal of Communications 20 (2), 147-166, 2009 | 13 | 2009 |
| Personalization, perceived intrusiveness, irritation, and avoidance in digital advertising M Morimoto Digital Advertising, 110-123, 2017 | 12 | 2017 |
| OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility M Morimoto Health marketing quarterly 37 (2), 108-123, 2020 | 10 | 2020 |
| The influence of acculturation and in-group bias on source credibility: The case of Asian American female consumers M Morimoto Journal of promotion management 18 (2), 254-274, 2012 | 10 | 2012 |
| Electronic marketing communications: an evolving environment, but similar story regarding the perception of unsolicited commercial e-mail and postal direct mail S Chang, M Morimoto Journal of Promotion Management 17 (3), 360-376, 2011 | 9 | 2011 |
| Examining information contents and ad appeals in Japanese over-the-counter drug advertising M Morimoto The International Journal of Communication and Health 11, 20-30, 2017 | 7 | 2017 |
| Advertising Evaluations of Asian Americans M Morimoto, C La Ferle American Academy of Advertising. Conference. Proceedings, 105, 2005 | 7 | 2005 |
| Information contents in Japanese OTC drug advertising from elaboration likelihood model perspective: content analysis of TV commercials and OTC drug websites M Morimoto Journal of Promotion Management 23 (4), 575-591, 2017 | 6 | 2017 |
