| Influence strategies in marketing channels: Measures and use in different relationship structures B Boyle, FR Dwyer, RA Robicheaux, JT Simpson Journal of Marketing Research 29 (4), 462-473, 1992 | 803 | 1992 |
| Power, bureaucracy, influence, and performance: their relationships in industrial distribution channels BA Boyle, FR Dwyer Journal of Business Research 32 (3), 189-200, 1995 | 299 | 1995 |
| Social identity and brand equity formation: A comparative study of collegiate sports fans BA Boyle, P Magnusson Journal of Sport Management 21 (4), 497-520, 2007 | 280 | 2007 |
| Internet use within the US plastics industry BA Boyle, LF Alwitt Industrial Marketing Management 28 (4), 327-341, 1999 | 122 | 1999 |
| The impact of customer characteristics and moral philosophies on ethicaljudgments of salespeople BA Boyle Journal of Business ethics 23, 249-267, 2000 | 86 | 2000 |
| The internet in industrial channels: its use in (and effects on) exchange relationships BA Boyle Journal of Business & Industrial Marketing 16 (6), 452-469, 2001 | 66 | 2001 |
| A multi‐dimensional perspective on salesperson commitment BA Boyle Journal of Business & Industrial Marketing 12 (6), 354-367, 1997 | 58 | 1997 |
| Points of reference and individual differences as sources of bias in ethical judgments BA Boyle, RF Dahlstrom, JJ Kellaris Journal of Business Ethics 17 (5), 517-525, 1998 | 51 | 1998 |
| Behavioral antecedents to intrinsic motivation in capital equipment exchange relationships R Dahlstrom, BA Boyle Journal of applied business research 10 (2), 51, 1994 | 43 | 1994 |
| A contingency perspective on psychic distance in international channel relationships P Magnusson, BA Boyle Journal of Marketing Channels 16 (1), 77-99, 2009 | 34 | 2009 |
| Contextual bias in ethical judgment of marketing practices JJ Kellaris, RF Dahlstrom, BA Boyle Psychology & Marketing 13 (7), 677-694, 1996 | 32 | 1996 |
| Framing and situational ethics JJ Kellaris, BA Boyle, RF Dahlstrom Marketing Letters 5, 69-75, 1994 | 31 | 1994 |
| The importance of the industrial inside sales force: A case study BA Boyle Industrial Marketing Management 25 (5), 339-348, 1996 | 25 | 1996 |
| Capitalizing on faith: A cross-cultural examination of consumer responses to the use of religious symbols in advertising M Kalliny, S Ghanem, M Shaner, B Boyle, B Mueller Journal of Global Marketing 33 (3), 158-176, 2020 | 17 | 2020 |
| How event significance, team quality, and school proximity affect secondary market behavior at March Madness PJ Rishe, M Mondello, B Boyle Sport Marketing Quarterly 23 (4), 212, 2014 | 15 | 2014 |
| Secondary market behavior during College Football's postseason: Evidence from the 2014 Rose Bowl and BCS Championship Game P Rishe, J Reese, B Boyle International Journal of Sport Finance 10 (4), 357, 2015 | 11 | 2015 |
| Measuring interfirm influence in franchise channels of distribution B Boyle, RF Dwyer, S Oh Proceedings, Society of Franchising Conference, Scottsdale, AZ, 1990 | 11 | 1990 |
| How to (and not to) use bureaucracy with independent distributors BA Boyle Industrial Marketing Management 23 (3), 191-197, 1994 | 3 | 1994 |
| How Religious Symbols in Commercial Messages Resonate with Consumers: A Cross-Cultural Analysis,” M Kalliny, S Ghanem, B Boyle, B Mueller The 14th International Conference on Research in Advertising Conference …, 2015 | 2 | 2015 |
| The role of philosophical relativism as a Mediator of Cross-National Differences in Ethical Evaluations BA Boyle, JM Jung, JJ Kellaris Proceedings of the 8th cross-cultural research conference, Kahuku, Oahu …, 2001 | 2 | 2001 |
