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Lynne Eagle
Lynne Eagle
Professor of Marketing, College of Business, Law and Governance, James Cook University
Verified email at jcu.edu.au - Homepage
Title
Cited by
Cited by
Year
Balancing marketing education and information technology: Matching needs or needing a better match?
L Hunt, L Eagle, PJ Kitchen
Journal of Marketing education 26 (1), 75-88, 2004
1482004
Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content
S Dahl, L Eagle, C Baez
Young Consumers 10 (1), 46-59, 2009
1452009
Attitudes of undergraduate business students toward sustainability issues
L Eagle, D Low, P Case, L Vandommele
International Journal of Sustainability in Higher Education 16 (5), 650-668, 2015
932015
Product placement in old and new media: examining the evidence for concern
L Eagle, S Dahl
Journal of Business Ethics 147, 605-618, 2018
862018
Integrated marketing communications and social marketing: Together for the common good?
S Dahl, L Eagle, D Low
Journal of Social Marketing 5 (3), 226-240, 2015
562015
Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions
G Kemp, L Eagle
International Review on Public and Nonprofit Marketing 5, 117-128, 2008
252008
Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication
N Dens, LC Eagle, P De Pelsmacker
Health Communication 23 (1), 45-61, 2008
182008
Cut from'country': The impact of climate change on the mental health of aboriginal pastoralists
M Pearce, L Eagle, D Low, A Schurmann
Australasian Journal of Regional Studies, The 21 (1), 50-79, 2015
172015
The impact of gray marketing and parallel importing on brand equity and brand value
PJ Kitchen
Hull University, Business School, 2003
82003
La natura sociale della mente
MN Eagle
La natura sociale della mente, 7-22, 2011
62011
Social marketing perspectives on barriers to and enablers of effective sustainability communication
L Eagle, DR Low, L Vandommele
Sinergie Italian Journal of Management 33 (Jan-Apr), 131-150, 2015
42015
Social Marketing-Based Sun Protection Intervention Strategy for Cornwall PCT
L Eagle, G Kemp, S Jones
Report for South West Public Health Observatory, 2009
42009
Corporate advertising
L Eagle
Lynne C. Eagle., 1989
41989
Foundations for effective sustainability education
L Eagle, D Low, P Case, L Vandommele
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
32015
Ethical Dimensions of Social Marketing Does Trying to Do Good Equate to Doing No Harm?
L Eagle, S Bird, F Spotswood, A Tapp
Marketing in Transition: Scarcity, Globalism, & Sustainability: Proceedings …, 2015
32015
Climate Change Science Versus Climate Sceptics: Is the World Really Flat?
DR Low, L Eagle
Looking forward, looking back: Drawing on the past to shape the future of …, 2015
22015
Marketing ethics in the 21st century: in pursuit of phronesis
L Eagle, S Dahl, DR Low
Global Alliance of Marketing and Management Associations, 2014
22014
Health partnerships: guide to the ethics of local partnerships for health: report prepared for the Department of Health via Oxford Strategic Marketing
L Eagle
22009
Barriers to and enablers of effective individual and community sustainability communication
L Eagle, D Low, L Vandommele
Australian and New Zealand Marketing Academy, 2014
12014
Climate of change–or confusion?
L Eagle, P Case, DR Low
Department of Marketing, Griffith University, 2012
12012
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