| Exploring product and service innovation similarities and differences EJ Nijssen, B Hillebrand, PAM Vermeulen, RGM Kemp International journal of research in marketing 23 (3), 241-251, 2006 | 687 | 2006 |
| Examining the animosity model in a country with a high level of foreign trade EJ Nijssen, SP Douglas International Journal of Research in Marketing 21 (1), 23-38, 2004 | 598 | 2004 |
| Performance effects of using the balanced scorecard: a note on the Dutch experience GJM Braam, EJ Nijssen Long range planning 37 (4), 335-349, 2004 | 565 | 2004 |
| Executive insights: Integrating branding strategy across markets: Building international brand architecture SP Douglas, CS Craig, EJ Nijssen Journal of International Marketing 9 (2), 97-114, 2001 | 447 | 2001 |
| On the use of “borrowed” scales in cross‐national research: A cautionary note SP Douglas, EJ Nijssen International marketing review 20 (6), 621-642, 2003 | 253 | 2003 |
| Determinants of the adoption of new product development tools by industrial firms EJ Nijssen, RT Frambach Industrial Marketing Management 29 (2), 121-131, 2000 | 249 | 2000 |
| Success factors of line extensions of fast‐moving consumer goods EJ Nijssen European Journal of Marketing 33 (5/6), 450-474, 1999 | 240 | 1999 |
| Consumer world-mindedness, social-mindedness, and store image EJ Nijssen, SP Douglas Journal of International Marketing 16 (3), 84-107, 2008 | 220 | 2008 |
| Strategic reactions of national brand manufacturers towards private labels: An empirical study in The Netherlands PC Verhoef, EJ Nijssen, LM Sloot European Journal of Marketing 36 (11/12), 1309-1326, 2002 | 214 | 2002 |
| Consumer world-mindedness and attitudes toward product positioning in advertising: An examination of global versus foreign versus local positioning EJ Nijssen, SP Douglas Journal of International Marketing 19 (3), 113-133, 2011 | 211 | 2011 |
| Exploring CRM effectiveness: an institutional theory perspective B Hillebrand, JJ Nijholt, EJ Nijssen Journal of the Academy of Marketing Science 39, 592-608, 2011 | 208 | 2011 |
| Investigating industry context effects in consumer-firm relationships: preliminary results from a dispositional approach E Nijssen, J Singh, D Sirdeshmukh, H Holzmüeller Journal of the Academy of Marketing Science 31, 46-60, 2003 | 199 | 2003 |
| Awareness, use and effectiveness of models and methods for newproduct development EJ Nijssen, KFM Lieshout European Journal of Marketing 29 (10), 27-44, 1995 | 173 | 1995 |
| Accelerating new product development: A preliminary empirical test of a hierarchy of implementation EJ Nijssen, ARL Arbouw, HR Commandeur Journal of Product Innovation Management: An International Publication of …, 1995 | 130 | 1995 |
| Unraveling willingness to cannibalize: a closer look at the barrier to radical innovation EJ Nijssen, B Hillebrand, PAM Vermeulen Technovation 25 (12), 1400-1409, 2005 | 123 | 2005 |
| Understanding workplace boredom among white collar employees: Temporary reactions and individual differences GAH Van der Heijden, JJL Schepers, EJ Nijssen European Journal of Work and Organizational Psychology 21 (3), 349-375, 2012 | 111 | 2012 |
| Don’t just fix it, make it better! Using frontline service employees to improve recovery performance GAH Van der Heijden, JJL Schepers, EJ Nijssen, A Ordanini Journal of the Academy of marketing Science 41, 515-530, 2013 | 106 | 2013 |
| Conjoining international marketing and relationship marketing: exploring consumers’ cross-border service relationships EJ Nijssen, H Van Herk Journal of International Marketing 17 (1), 91-115, 2009 | 104 | 2009 |
| A laddering approach to the use of methods and techniques to reduce the cycle time of new‐to‐the‐firm products F Langerak, E Peelen, E Nijssen Journal of Product Innovation Management: An International Publication of …, 1999 | 94 | 1999 |
| Innovation in the frontline: Exploring the relationship between role conflict, ideas for improvement, and employee service performance JJL Schepers, EJ Nijssen, GAH Van der Heijden International Journal of Research in Marketing 33 (4), 797-817, 2016 | 93 | 2016 |
