Deborah Spake
Title
Cited by
Cited by
Year
Gender differences in ethical perceptions of business practices: A social role theory perspective.
GR Franke, DF Crown, DF Spake
Journal of applied psychology 82 (6), 920, 1997
5331997
Consumer comfort in service relationships: Measurement and importance
DF Spake, SE Beatty, BK Brockman, TN Crutchfield
Journal of Service Research 5 (4), 316-332, 2003
2012003
University branding: Understanding students’ choice of an educational institution
M Joseph, EW Mullen, D Spake
Journal of Brand Management 20 (1), 1-12, 2012
1562012
Consumer enactments of archetypes using luxury brands
CM Megehee, DF Spake
Journal of business research 65 (10), 1434-1442, 2012
962012
Advertising agency compensation: An agency theory explanation
DF Spake, G D'souza, TN Crutchfield, RM Morgan
Journal of Advertising 28 (3), 53-72, 1999
861999
Consumer sociability and service provider expertise influence on service relationship success
DF Spake, CM Megehee
Journal of Services Marketing, 2010
762010
A model of sporting event tourism as economic development
S Roche, DF Spake, M Joseph
Sport, Business and Management: An International Journal, 2013
742013
Consumer opinion and effectiveness of direct‐to‐consumer advertising
DF Spake, M Joseph
Journal of Consumer Marketing, 2007
602007
The impact of perceived peer behavior, probable detection and punishment severity on student cheating behavior
CM Megehee, DF Spake
Marketing Education Review 18 (2), 5-19, 2008
522008
Lotus-eaters, pilgrims, seekers, and accidental tourists: how different travelers consume the sacred and the profane
RZ Finney, RA Orwig, DF Spake
Services Marketing Quarterly 30 (2), 148-173, 2009
482009
Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising: an empirical study and the role of income
M Joseph, DF Spake, Z Finney
International Journal of Pharmaceutical and Healthcare Marketing, 2008
442008
Institutional and individual research productivity: a comparison of alternative approaches
DF Spake, SK Harmon
Marketing Education Review 8 (3), 67-77, 1998
401998
Experience, comfort, and privacy concerns: antecedents of online spending
DF Spake, RZ Finney, M Joseph
Journal of Research in Interactive Marketing, 2011
372011
The impact of perceived closeness on the differing roles of satisfaction, trust, commitment, and comfort on intention to remain with a physician
DF Spake, JS Bishop Jr
Health Marketing Quarterly 26 (1), 1-15, 2009
362009
Distance education: A bibliographic review for educational planners and policymakers 1992-2002
JS Bishop Jr, DF Spake
Journal of Planning Literature 17 (3), 372-391, 2003
332003
Perceptions and Use of Learning Management System Tools and Other Technologies in Higher Education: A Preliminary Analysis.
D Borboa, M Joseph, D Spake, A Yazdanparast
Journal of Learning in Higher Education 10 (2), 17-23, 2017
272017
Students’ views of ethical behavior and the impact of association
DF Spake, CM Megehee, GR Franke
Marketing Education Review 17 (3), 33-47, 2007
172007
Aging consumers and drug marketing: Senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
M Joseph, DF Spake, DM Godwin
Journal of Medical Marketing 8 (3), 221-228, 2008
162008
Lost in transition? The human influence on marketing's emerging service-dominant logic
RZ Finney, DF Spake, TG Finney
Journal of Management and Marketing Research 6, 1, 2011
152011
“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies
TN Crutchfield, DF Spake, G D'SOUZA, RM Morgan
Journal of Advertising Research 43 (4), 361-369, 2003
132003
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