Deborah Spake
Cited by
Cited by
Gender differences in ethical perceptions of business practices: A social role theory perspective.
GR Franke, DF Crown, DF Spake
Journal of applied psychology 82 (6), 920, 1997
Consumer comfort in service relationships: Measurement and importance
DF Spake, SE Beatty, BK Brockman, TN Crutchfield
Journal of Service Research 5 (4), 316-332, 2003
University branding: Understanding students’ choice of an educational institution
M Joseph, EW Mullen, D Spake
Journal of Brand Management 20 (1), 1-12, 2012
Consumer enactments of archetypes using luxury brands
CM Megehee, DF Spake
Journal of business research 65 (10), 1434-1442, 2012
Advertising agency compensation: An agency theory explanation
DF Spake, G D'souza, TN Crutchfield, RM Morgan
Journal of Advertising 28 (3), 53-72, 1999
Consumer sociability and service provider expertise influence on service relationship success
DF Spake, CM Megehee
Journal of Services Marketing, 2010
A model of sporting event tourism as economic development
S Roche, DF Spake, M Joseph
Sport, Business and Management: An International Journal, 2013
Consumer opinion and effectiveness of direct‐to‐consumer advertising
DF Spake, M Joseph
Journal of Consumer Marketing, 2007
The impact of perceived peer behavior, probable detection and punishment severity on student cheating behavior
CM Megehee, DF Spake
Marketing Education Review 18 (2), 5-19, 2008
Lotus-eaters, pilgrims, seekers, and accidental tourists: how different travelers consume the sacred and the profane
RZ Finney, RA Orwig, DF Spake
Services Marketing Quarterly 30 (2), 148-173, 2009
Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising: an empirical study and the role of income
M Joseph, DF Spake, Z Finney
International Journal of Pharmaceutical and Healthcare Marketing, 2008
Institutional and individual research productivity: a comparison of alternative approaches
DF Spake, SK Harmon
Marketing Education Review 8 (3), 67-77, 1998
Experience, comfort, and privacy concerns: antecedents of online spending
DF Spake, RZ Finney, M Joseph
Journal of Research in Interactive Marketing, 2011
The impact of perceived closeness on the differing roles of satisfaction, trust, commitment, and comfort on intention to remain with a physician
DF Spake, JS Bishop Jr
Health Marketing Quarterly 26 (1), 1-15, 2009
Distance education: A bibliographic review for educational planners and policymakers 1992-2002
JS Bishop Jr, DF Spake
Journal of Planning Literature 17 (3), 372-391, 2003
Perceptions and Use of Learning Management System Tools and Other Technologies in Higher Education: A Preliminary Analysis.
D Borboa, M Joseph, D Spake, A Yazdanparast
Journal of Learning in Higher Education 10 (2), 17-23, 2017
Students’ views of ethical behavior and the impact of association
DF Spake, CM Megehee, GR Franke
Marketing Education Review 17 (3), 33-47, 2007
Aging consumers and drug marketing: Senior citizens' views on DTC advertising, the medicare prescription drug programme and pharmaceutical retailing
M Joseph, DF Spake, DM Godwin
Journal of Medical Marketing 8 (3), 221-228, 2008
Lost in transition? The human influence on marketing's emerging service-dominant logic
RZ Finney, DF Spake, TG Finney
Journal of Management and Marketing Research 6, 1, 2011
“Birds of a Feather Flock Together”: Strategic Implications for Advertising Agencies
TN Crutchfield, DF Spake, G D'SOUZA, RM Morgan
Journal of Advertising Research 43 (4), 361-369, 2003
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