Wesley J. Johnston
Wesley J. Johnston
CBIM RoundTable Professor of Marketing, Georgia State University
Vahvistettu sähköpostiosoite verkkotunnuksessa gsu.edu
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A customer relationship management roadmap: What is known, potential pitfalls, and where to go
W Boulding, R Staelin, M Ehret, WJ Johnston
Journal of marketing 69 (4), 155-166, 2005
13472005
Managing in complex business networks
T Ritter, IF Wilkinson, WJ Johnston
Industrial marketing management 33 (3), 175-183, 2004
10182004
An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon
AR Zablah, DN Bellenger, WJ Johnston
Industrial marketing management 33 (6), 475-489, 2004
9912004
How firms relate to their markets: an empirical examination of contemporary marketing practices
NE Coviello, RJ Brodie, PJ Danaher, WJ Johnston
Journal of marketing 66 (3), 33-46, 2002
7832002
The buying center: structure and interaction patterns
WJ Johnston, TV Bonoma
Journal of marketing 45 (3), 143-156, 1981
6951981
Organizational buying behavior: Toward an integrative framework
WJ Johnston, JE Lewin
Journal of Business research 35 (1), 1-15, 1996
6291996
Theory testing using case studies in business-to-business research
WJ Johnston, MP Leach, AH Liu
Industrial marketing management 28 (3), 201-213, 1999
6091999
Corporate social responsibility: An empirical investigation of US organizations
A Lindgreen, V Swaen, WJ Johnston
Journal of business ethics 85 (2), 303-323, 2009
5362009
Exporting: does sales volume make a difference?
MR Czinkota, WJ Johnston
Journal of International Business Studies 14 (1), 147-153, 1983
4201983
Measuring network competence: some international evidence
T Ritter, IF Wilkinson, WJ Johnston
Journal of Business & Industrial Marketing, 2002
3942002
Is e‐marketing coming of age? An examination of the penetration of e‐marketing and firm performance
RJ Brodie, H Winklhofer, NE Coviello, WJ Johnston
Journal of interactive marketing 21 (1), 2-21, 2007
3092007
The dynamics of long-term business-to-business exchange relationships
PA Dabholkar, WJ Johnston, AS Cathey
Journal of the Academy of Marketing Science 22 (2), 130-145, 1994
3021994
Relationship marketing theory in practice: a case study
JE Lewin, WJ Johnston
Journal of business research 39 (1), 23-31, 1997
2901997
The social psychology of industrial buying and selling
TV Bonoma, WJ Johnston
Industrial Marketing Management 7 (4), 213-224, 1978
2601978
Segmenting US firms for export development
MR Czinkota, WJ Johnston
Journal of Business Research 9 (4), 353-365, 1981
2541981
Managerial motivations as determinants of industrial export behavior
WJ Johnston, MR Czinkota
College of Administrative Science, Ohio State University, 1981
2351981
Learning to improvise, improvising to learn: a process of responding to complex environments
C Chelariu, WJ Johnston, L Young
Journal of Business Research 55 (2), 141-147, 2002
2132002
Relationship management: Managing the selling and the buying interface
RE Spekman, WJ Johnston
Journal of business research 14 (6), 519-531, 1986
1921986
Customer relationship management implementation gaps
AR Zablah, DN Bellenger, WJ Johnston
Journal of Personal Selling & Sales Management 24 (4), 279-295, 2004
1852004
The role of innovation in driving the economy: Lessons from the global financial crisis
A Hausman, WJ Johnston
Journal of Business Research 67 (1), 2720-2726, 2014
1782014
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Artikkelit 1–20