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chris chapleo
chris chapleo
Associate Professor in Societal Marketing, Bournemouth University
Verified email at bournemouth.ac.uk
Title
Cited by
Cited by
Year
What defines “successful” university brands?
C Chapleo
International Journal of Public Sector Management, 2010
3702010
Barriers to brand building in UK universities?
C Chapleo
International journal of nonprofit and voluntary sector marketing 12 (1), 23-32, 2007
2502007
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
C Chapleo
Journal of Brand Management 18 (6), 411-422, 2011
1942011
Stakeholder analysis in higher education: A case study of the University of Portsmouth
C Chapleo, C Simms
Perspectives 14 (1), 12-20, 2010
1932010
Do universities have “successful” brands?
C Chapleo
International Journal of educational advancement 6 (1), 54-64, 2005
1642005
Do UK universities communicate their brands effectively through their websites?
C Chapleo, MV Carrillo Durán, A Castillo Díaz
Journal of Marketing for Higher Education 21 (1), 25-46, 2011
1632011
Do UK universities communicate their brands effectively through their websites?
C Chapleo, MV Carrillo Durán, A Castillo Díaz
Journal of Marketing for Higher Education 21 (1), 25-46, 2011
1632011
Brands in higher education: Challenges and potential strategies
C Chapleo
International Studies of Management & Organization 45 (2), 150-163, 2015
1212015
Branding a university: adding real value or smoke and mirrors?
C Chapleo
The marketisation of higher education and the student as consumer, 115-128, 2010
1022010
Managing employee attention and internal branding
G Liu, WW Ko, C Chapleo
Journal of Business Research 79, 1-11, 2017
752017
External perceptions of successful university brands
C Chapleo
International Journal of Educational Advancement 8 (3), 126-135, 2008
702008
Brand ‘infrastructure’in nonprofit organizations: Challenges to successful brand building?
C Chapleo
Journal of Marketing Communications 21 (3), 199-209, 2015
682015
The role of internal branding in nonprofit brand management: An empirical investigation
G Liu, C Chapleo, WW Ko, IK Ngugi
Nonprofit and Voluntary Sector Quarterly 44 (2), 319-339, 2015
662015
Contemporary thought in higher education marketing
C Chapleo, H O’Sullivan
Journal of Marketing for Higher Education 27 (2), 159-161, 2017
472017
An exploration of branding approaches in UK universities
C Chapleo
International Journal of Nonprofit and Voluntary Sector Marketing 20 (1), 1-11, 2015
472015
Branding higher education: An exploration of the role of internal branding on middle management in a university rebrand
P Clark, C Chapleo, K Suomi
Tertiary Education and Management 26 (2), 131-149, 2020
452020
A brand within a brand: An integrated understanding of internal brand management and brand architecture in the public sector
U Leijerholt, C Chapleo, H O’Sullivan
Journal of Brand Management 26 (3), 277-290, 2019
372019
Workplace foodservice; perception of quality and trust
S Price, H Hartwell, A Hemingway, C Chapleo
Appetite 97, 169-175, 2016
342016
Challenges in delivering brand promise–focusing on municipal healthcare organisations
U Hytti, P Kuoppakangas, K Suomi, C Chapleo, M Giovanardi
International Journal of Public Sector Management, 2015
342015
What are we eating? Consumer information requirement within a workplace canteen
S Price, G Viglia, H Hartwell, A Hemingway, C Chapleo, K Appleton, ...
Food Quality and Preference 53, 39-46, 2016
332016
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