Seuraa
Gregory Fisher
Gregory Fisher
Associate Professor of Marketing, Miami University
Vahvistettu sähköpostiosoite verkkotunnuksessa miamioh.edu - Kotisivu
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Vuosi
Virtual issue editorial: Under the wide umbrella of open innovation
MA Stanko, GJ Fisher, M Bogers
Journal of Product Innovation Management 34 (4), 543-558, 2017
1682017
Knowledge complementarity, knowledge absorption effectiveness, and new product performance: The exploration of international joint ventures in China
Z Yao, Z Yang, GJ Fisher, C Ma, EE Fang
International Business Review 22 (1), 216-227, 2013
1362013
Organizational learning and technological innovation: the distinct dimensions of novelty and meaningfulness that impact firm performance
L Zuo, GJ Fisher, Z Yang
Journal of the academy of marketing science 47 (6), 1166-1183, 2019
792019
The effect of strategic alliance resource accumulation and process characteristics on new product success: Exploration of international high-tech strategic alliances in China
C Ma, Z Yang, Z Yao, G Fisher, EE Fang
Industrial Marketing Management 41 (3), 469-480, 2012
582012
The effects of inbound open innovation, outbound open innovation, and team role diversity on open source software project performance
TY Tang, GJ Fisher, WJ Qualls
Industrial Marketing Management 94, 216-228, 2021
552021
A framework of interfirm open innovation: Relationship and knowledge based perspectives
GJ Fisher, WJ Qualls
Journal of Business & Industrial Marketing 33 (2), 240-250, 2018
452018
What drives customer Re-engagement? The foundational role of the sales-service interplay in episodic value co-creation
SB Friend, A Malshe, GJ Fisher
Industrial Marketing Management 84, 271-286, 2020
352020
Crowdsourcing service innovation creativity: Environmental influences and contingencies
JS Johnson, GJ Fisher, SB Friend
Journal of Marketing Theory and Practice 27 (3), 251-268, 2019
152019
Self-manufacturing via 3D printing: Implications for retailing thought and practice
A Rindfleisch, AJ Malter, GJ Fisher
Marketing in a Digital World 16, 167-188, 2019
132019
Interfirm alliance configuration as a strategy to reduce shareholder risks
TY Tang, GJ Fisher, W Qualls
Journal of Business Research 69 (3), 1199-1207, 2016
132016
Customer-driven innovation: A conceptual typology, review of theoretical perspectives, and future research directions
GJ Fisher, EE Fang
Handbook of research on new product development, 60-80, 2018
72018
Empirical essays on open innovation
GJ Fisher
University of Illinois at Urbana-Champaign, 2014
42014
New product co-creation: Key insights and success factors
GJ Fisher, A Rindfleisch
The PDMA Handbook of Innovation and New Product Development, 351, 2023
32023
How Will Self-Manufacture and the Maker Movement Reshape Consumer Preferences? An Exploratory Study from the 3D Printing Industry
GJ Fisher
Research-Technology Management 65 (4), 18-26, 2022
22022
The timing of diverse external stakeholder involvement during interfirm open innovation: The effects on new product speed to market and product lifespan
GJ Fisher, B John-Mariadoss, D Kuzmich, WJ Qualls
Industrial Marketing Management 117, 386-401, 2024
2024
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