| Drivers of Employee Engagement: The Role of Leadership Style S Popli, IA Rizvi Global Business Review 4 (17), 965-979, 2016 | 353 | 2016 |
| Exploring the relationship between service orientation, employee engagement and perceived leadership style: a study of managers in the private service sector organizations in India S Popli, IA Rizvi Journal of Services Marketing 29 (1), 59-70., 2015 | 219 | 2015 |
| Leadership style and service orientation: The catalytic role of employee engagement S Popli, IA Rizvi Journal of Service Theory and Practice 27 (1), 292-310, 2017 | 133 | 2017 |
| Ensuring customer delight: A quality approach to excellence in management education S Popli Quality in Higher Education 11 (1), 17-24, 2005 | 131 | 2005 |
| Measuring consumer-based brand equity for Indian business schools A Aggarwal Sharma, VR Rao, S Popli Journal of Marketing for Higher Education 23 (2), 175-203, 2013 | 77 | 2013 |
| Empirically examining the psychological mechanism of a loved and trusted business school brand S Dass, S Popli, A Sarkar, JG Sarkar, V Muddu Journal of Marketing for Higher Education 31 (1), 23-40, 2021 | 29 | 2021 |
| Drivers of Brand Engagement: The Role of Brand Communities S Dass, R Sethi, S Popli, VN Saxena Global Business Review 22 (5), 1216-1231, 2021 | 14 | 2021 |
| Drivers of brand engagement: The role of brand communities S Dass, R Sethi, S Popli, VN Saxena Global Business Review 22 (5), 1216-1231, 2019 | 14 | 2019 |
| Global branding of business schools: an Indian perspective A Aggarwal, IA Rizvi, S Popli Welingkars Research Journal 2, 2-31, 2004 | 11 | 2004 |
| Revisiting Leadership Communication: A Need for Conversation IA Rizvi, S Popli Global Business Review, 1-18, 2021 | 7 | 2021 |
| Business Excellence Models for Success in 21st Century IA Rizvi, S Popli Institute of Directors, 2002 | 7* | 2002 |
| Customer Experience Management–The Road Ahead S Popli, B Rishi Crafting Customer Experience Strategy : Lessons from Asia, 199-218, 2021 | 6 | 2021 |
| The What, Why and How of Customer Expereince S Popli, B Rishi Crafting Customer Experience Strategy : Lessons from Asia, 1-20, 2021 | 5 | 2021 |
| Service Branding: Do employees know what we stand for? The inside story S Popli, IA Rizvi, A Aggarwal International Journal of Services Sciences 6 (2), 95-112, 2017 | 5 | 2017 |
| Getting Into the Customers, Shoes: Customer Journey Management B Rishi, S Popli Crafting Customer Experience Strategy : Lessons from Asia, 21-45, 2021 | 4 | 2021 |
| Crafting Customer Experience Strategy: Lessons from Asia S Popli, B Rishi Emerald Group Publishing, 2021 | 3 | 2021 |
| A customer experience lens for higher education in India using journey mapping and experience quality S Popli, S Dass, A Aggarwal, A Chakraborty Studies in Higher Education 48 (3), 475-489, 2022 | 2 | 2022 |
| An analysis of celebrity repositioning through reality television S Kabra, S Dass, S Popli Arts and the Market 12 (1), 62-69, 2022 | 2 | 2022 |
| Emotions: The Essence of Customers' Experience IA Rizvi, S Popli Crafting Customer Experience Strategy : Lessons from Asia, 47-64, 2021 | 2 | 2021 |
| Licious: Marketing Plant-Based Meat B Rishi, S Popli, L Jethwani Ivey Publishing, 2024 | | 2024 |
Irfan A RizviProfessor of Leadership & Change Management, IMI, New DelhiVerified email at imi.edu
