| Customer centricity in mobile banking: a customer experience perspective H Komulainen, S Saraniemi International Journal of Bank Marketing 37 (5), 1082-1102, 2019 | 141 | 2019 |
| The role of learning in value co-creation in new technological B2B services H Komulainen Journal of Business & Industrial Marketing 29 (3), 238-252, 2014 | 118 | 2014 |
| Social networks in the initiation of a high-tech firm's internationalisation H Komulainen, T Mainela, J Tahtinen International journal of entrepreneurship and innovation management 6 (6 …, 2006 | 103 | 2006 |
| Retailers' different value perceptions of mobile advertising service H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi International Journal of Service Industry Management 18 (4), 368-393, 2007 | 99 | 2007 |
| Customer experience in omni-channel banking services H Komulainen, H Makkonen Journal of Financial Services Marketing 23, 190-199, 2018 | 80 | 2018 |
| Restructuring existing value networks to diffuse sustainable innovations in food packaging O Keränen, H Komulainen, T Lehtimäki, P Ulkuniemi Industrial Marketing Management 93, 509-519, 2021 | 51 | 2021 |
| Business model scenarios in mobile advertising H Komulainen, T Mainela, J Sinisalo, J Tahtinen, P Ulkuniemi International Journal of Internet Marketing and Advertising 3 (3), 254-270, 2006 | 47 | 2006 |
| Exploring customer perceived value in a technology intensive service innovation H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi Proceedings of the 20th Annual IMP-Conference, September, 2-4, 2004 | 34 | 2004 |
| Explicating the market dimension in the study of digital innovation: A management framework for digital innovation H Makkonen, H Komulainen Technology analysis & strategic management 30 (9), 1015-1028, 2018 | 33 | 2018 |
| End-customer value restructuring the financial service supply chain H Komulainen, S Saraniemi, P Ulkuniemi, M Ylilehto Marketing Intelligence & Planning 36 (6), 709-720, 2018 | 32 | 2018 |
| The critical factors shaping customer shopping experiences with innovative technologies M Ylilehto, H Komulainen, P Ulkuniemi Baltic Journal of Management 16 (5), 661-680, 2021 | 25 | 2021 |
| The value of long-term co-innovation relationships: experiential approach T Lehtimäki, H Komulainen, M Oinonen, J Salo International Journal of Business Innovation and Research 16 (1), 1-23, 2018 | 23 | 2018 |
| Intermediary roles in local mobile advertising: Findings from a Finnish study H Komulainen, T Mainela, J Tähtinen Journal of Marketing Communications 22 (2), 155-169, 2016 | 22 | 2016 |
| Mobile advertising in the eyes of retailers and consumers-empirical evidence from a real-life experiment H Komulainen, A Ristola, J Still 2006 International Conference on Mobile Business, 37-37, 2006 | 19 | 2006 |
| Orchestrating in the entrepreneurial ecosystem–orchestrator roles and role-specific capabilities in the regional health technology ecosystem AM Tabas, S Nätti, H Komulainen Journal of Business & Industrial Marketing 38 (1), 223-234, 2023 | 18 | 2023 |
| Networked new service development process: a participant value perspective H Makkonen, H Komulainen Management Decision 52 (1), 18-32, 2014 | 18 | 2014 |
| Changing the market for a sustainable innovation O Keränen, T Lehtimäki, H Komulainen, P Ulkuniemi Industrial Marketing Management 108, 108-121, 2023 | 17 | 2023 |
| Models of mobile advertising network H Komulainen, T Mainela, J Sinisalo, J Tähtinen, P Ulkuniemi E-business Review 5, 95-98, 2005 | 15 | 2005 |
| Contextual layers of service experience in professional business services J Still, H Komulainen, S Nätti Journal of Business & Industrial Marketing 33 (8), 1114-1124, 2018 | 14 | 2018 |
| Intermediary roles in value co-creation H Komulainen, T Mainela, O Sankari IMP Asia Conference (2nd) 2, 2005 | 14 | 2005 |
Pauliina UlkuniemiMarkkinoinnin professoriVahvistettu sähköpostiosoite verkkotunnuksessa oulu.fi
