Hanna Komulainen
Hanna Komulainen
Associate Professor, Oulu Business School
Vahvistettu sähköpostiosoite verkkotunnuksessa oulu.fi
The role of learning in value co-creation in new technological B2B services
H Komulainen
Journal of Business & Industrial Marketing, 2014
Social networks in the initiation of a high-tech firm's internationalisation
H Komulainen, T Mainela, J Tahtinen
International journal of entrepreneurship and innovation management 6 (6 …, 2006
Retailers' different value perceptions of mobile advertising service
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
International Journal of Service Industry Management, 2007
Business model scenarios in mobile advertising
H Komulainen, T Mainela, J Sinisalo, J Tahtinen, P Ulkuniemi
International Journal of Internet Marketing and Advertising 3 (3), 254-270, 2006
Customer centricity in mobile banking: a customer experience perspective
H Komulainen, S Saraniemi
International Journal of Bank Marketing, 2019
Exploring customer perceived value in a technology intensive service innovation
H Komulainen, T Mainela, J Tähtinen, P Ulkuniemi
Proceedings of the 20th Annual IMP-Conference, September, 2-4, 2004
Customer experience in omni-channel banking services
H Komulainen, H Makkonen
Journal of Financial Services Marketing 23 (3), 190-199, 2018
Mobile advertising in the eyes of retailers and consumers-empirical evidence from a real-life experiment
H Komulainen, A Ristola, J Still
2006 International Conference on Mobile Business, 37-37, 2006
End-customer value restructuring the financial service supply chain
H Komulainen, S Saraniemi, P Ulkuniemi, M Ylilehto
Marketing Intelligence & Planning, 2018
Intermediary roles in local mobile advertising: Findings from a Finnish study
H Komulainen, T Mainela, J Tähtinen
Journal of Marketing Communications 22 (2), 155-169, 2016
Models of mobile advertising network
H Komulainen, T Mainela, J Sinisalo, J Tähtinen, P Ulkuniemi
E-business Review 5, 95-98, 2005
Explicating the market dimension in the study of digital innovation: a management framework for digital innovation
H Makkonen, H Komulainen
Technology analysis & strategic management 30 (9), 1015-1028, 2018
Networked new service development process: a participant value perspective
H Makkonen, H Komulainen
Management Decision, 2014
Intermediary roles in value co-creation
H Komulainen, T Mainela, O Sankari, J Tähtinen
Building Social Capital in NetworksCurtin, 2005
The value of long-term co-innovation relationships: experiential approach
T Lehtimäki, H Komulainen, M Oinonen, J Salo
International Journal of Business Innovation and Research 16 (1), 1-23, 2018
Expected, realized and potential value in a new service setting
H Komulainen, T Mainela, J Tähtinen, P Parhi
Proceedings of the 21st Annual IMP Conference, Rotterdam, Netherlands, 1-3, 2005
Customer perceived value of emerging technology-intensive business service
H Komulainen
Unpublished PhD thesis, Oulu: University of Oulu, 2010
Restructuring existing value networks to diffuse sustainable innovations in food packaging
O Keränen, H Komulainen, T Lehtimäki, P Ulkuniemi
Industrial Marketing Management 93, 509-519, 2021
Exploring value co-creation in the emerging business service context
H Komulainen, J Tapio
International Journal of Services and Operations Management 14 (4), 399-420, 2013
Contextual layers of service experience in professional business services
J Still, H Komulainen, S Nätti
Journal of Business & Industrial Marketing, 2018
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Artikkelit 1–20