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Gian Luca Marzocchi
Gian Luca Marzocchi
University of Bologna - Department of Management
Verified email at unibo.it - Homepage
Title
Cited by
Cited by
Year
The determinants of corporate entrepreneurial intention within small and newly established firms
R Fini, R Grimaldi, GL Marzocchi, M Sobrero
Entrepreneurship Theory and Practice 36 (2), 387-414, 2012
4722012
Brand communities: loyal to the community or the brand?
G Marzocchi, G Morandin, M Bergami
European Journal of Marketing 47 (1/2), 93-114, 2013
2632013
Customer–organization relationships: Development and test of a theory of extended identities.
RP Bagozzi, M Bergami, GL Marzocchi, G Morandin
Journal of Applied Psychology 97 (1), 63, 2012
1912012
Self-scanning technologies in retail: determinants of adoption
GL Marzocchi, A Zammit
The Service Industries Journal 26 (6), 651-669, 2006
1472006
Hierarchical representation of satisfactory consumer service experience
C Orsingher, G Luca Marzocchi
International Journal of Service Industry Management 14 (2), 200-216, 2003
1012003
The temporal construal of customer satisfaction
G Pizzi, GL Marzocchi, C Orsingher, A Zammit
Journal of Service Research 18 (4), 484-497, 2015
512015
Consumer (goal) satisfaction: A means‐ends chain approach
C Orsingher, GL Marzocchi, S Valentini
Psychology & Marketing 28 (7), 730-748, 2011
512011
Showing a tree to sell the forest: The impact of attribute-and alternative-based information presentation on consumers’ choices
G Pizzi, D Scarpi, GL Marzocchi
Journal of Economic Psychology 42, 41-51, 2014
302014
Tempo, impresa e consumatore: il waiting management nelle imprese di servizi
GL Marzocchi
Carocci, 1999
241999
Economia e gestione delle imprese
A Lipparini, M Bigelli, C Boari, C Boschetti, A Grandi, R Grant, F Leoni, ...
Il Mulino, 2007
232007
The Foundation of Entrepreneurial Intention, Conference Proceedings
R Fini, R Grimaldi, GL Marzocchi, M Sobrero
Summer Conference 2009, 17-19, 2009
142009
Complementary resources, appropriability and vertical interfirm relations in the Italian movie industry
C Boshetti, GL Marzocchi
Journal of Management and Governance 2 (1), 37-70, 1998
141998
Brand measurement scales and underlying cognitive dimensions
M Visentin, M Colucci, GL Marzocchi
International Journal of Market Research 55 (1), 43-57, 2013
132013
New product development in the software industry: The role of conjoint analysis
A Gustafsson, A Herrmann, F Huber, GL Marzocchi, S Brasini, M Rimessi
Conjoint Measurement: Methods and Applications, 135-160, 2000
132000
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
GL Marzocchi, G Pizzi, D Scarpi
Marketing Letters 27, 487-498, 2016
122016
La segmentazione della base-clienti: un'applicazione ibrida di" mixture regression model"
GL Marzocchi, M Costabile
Micro & Macro Marketing 14 (1), 107-136, 2005
122005
Il benessere nei bambini con disturbi specifici dell'apprendimento e nei loro genitori: uno studio pilota con il questionario sul benessere scolastico: versione per genitori
GM Marzocchi, V Tobia
Ricerche di psicologia: 4, 2011, 499-517, 2011
112011
CROSS-CULTURAL COMPARISON BETWEEN ARABIC AND WESTERN COUNTRIES IN LOCATION-BASED SOCIAL NETWORKING USAGE ON MOBILE PHONES: THE CASE OF FACEBOOK.
S Frigui, K Rouibah, GL Marzocchi
Issues in Information Systems 14 (2), 2013
102013
Fattori critici di successo e incroci strategici
C Boschetti, G Marzocchi
Economia and Management 5, 111-22, 1997
91997
La soddisfazione del cliente dei servizi di segreteria universitaria: un modello a equazioni strutturali
A Manaresi, GL Marzocchi, G Tassinari
Vita e pensiero, 2000
82000
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