Gian Luca Marzocchi
Gian Luca Marzocchi
University of Bologna - Department of Management
Verified email at unibo.it - Homepage
Title
Cited by
Cited by
Year
The determinants of corporate entrepreneurial intention within small and newly established firms
R Fini, R Grimaldi, GL Marzocchi, M Sobrero
Entrepreneurship Theory and Practice 36 (2), 387-414, 2012
5262012
Brand communities: loyal to the community or the brand?
G Marzocchi, G Morandin, M Bergami
European Journal of Marketing, 2013
1942013
Customer–organization relationships: Development and test of a theory of extended identities.
RP Bagozzi, M Bergami, GL Marzocchi, G Morandin
Journal of Applied Psychology 97 (1), 63, 2012
1432012
Self-scanning technologies in retail: determinants of adoption
GL Marzocchi, A Zammit
The Service Industries Journal 26 (6), 651-669, 2006
1122006
Hierarchical representation of satisfactory consumer service experience
C Orsingher, GL Marzocchi
International Journal of Service Industry Management, 2003
932003
Consumer (goal) satisfaction: A means‐ends chain approach
C Orsingher, GL Marzocchi, S Valentini
Psychology & Marketing 28 (7), 730-748, 2011
412011
The temporal construal of customer satisfaction
G Pizzi, GL Marzocchi, C Orsingher, A Zammit
Journal of Service Research 18 (4), 484-497, 2015
332015
Tempo, impresa e consumatore: il waiting management nelle imprese di servizi
GL Marzocchi
Carocci, 1999
261999
Showing a tree to sell the forest: The impact of attribute-and alternative-based information presentation on consumers’ choices
G Pizzi, D Scarpi, GL Marzocchi
Journal of Economic Psychology 42, 41-51, 2014
252014
Complementary resources, appropriability and vertical interfirm relations in the Italian movie industry
C Boshetti, GL Marzocchi
Journal of Management and Governance 2 (1), 37-70, 1998
131998
Brand measurement scales and underlying cognitive dimensions
M Visentin, M Colucci, GL Marzocchi
International Journal of Market Research 55 (1), 43-57, 2013
112013
La segmentazione della base-clienti: un'applicazione ibrida di" mixture regression model"
GL Marzocchi, M Costabile
Micro & Macro Marketing 14 (1), 107-136, 2005
112005
New product development in the software industry: The role of conjoint analysis
GL Marzocchi, S Brasini, M Rimessi
Conjoint Measurement, 161-186, 2003
112003
Fattori critici di successo e “incroci strategici”
C Boschetti, GL Marzocchi
Una ricerca nel settore filmico–Economia e Management, 1998
111998
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
GL Marzocchi, G Pizzi, D Scarpi
Marketing Letters 27 (3), 487-498, 2016
82016
CROSS-CULTURAL COMPARISON BETWEEN ARABIC AND WESTERN COUNTRIES IN LOCATION-BASED SOCIAL NETWORKING USAGE ON MOBILE PHONES: THE CASE OF FACEBOOK.
S Frigui, K Rouibah, GL Marzocchi
Issues in Information Systems 14 (2), 2013
72013
Il benessere nei bambini con disturbi specifici dell'apprendimento e nei loro genitori: uno studio pilota con il questionario sul benessere scolastico: versione per genitori
GM Marzocchi, V Tobia
Il benessere nei bambini con disturbi specifici dell'apprendimento e nei …, 2011
72011
La soddisfazione del cliente dei servizi di segreteria universitaria: un modello a equazioni strutturali
A Manaresi, GL Marzocchi, G Tassinari
Vita e pensiero, 2000
72000
Verso l’organizzazione a rete: il ruolo dell'Information Technology
A Grandi, Z MARZOCCHI, A Zanoni
Economia & Management, 45-60, 1994
71994
The role of mood and hedonic orientation on the perception of waiting
GL Marzocchi
Swartz, T., Bowen, D. and Iacobucci, D., Advances in services marketing and …, 1997
61997
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Articles 1–20