Website morphing JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 202-223, 2009 | 401 | 2009 |
Morphing Banner Advertising GL Urban, G Liberali, E MacDonald, R Bordley, JR Hauser Marketing Science, 2014 | 133 | 2014 |
Website morphing 2.0: Switching costs, partial exposure, random exit, and when to morph JR Hauser, G Liberali, GL Urban Management Science 60 (6), 1594-1616, 2014 | 65 | 2014 |
Morph the Web to build empathy, trust and sales GL Urban, JR Hauser, G Liberali, M Braun, F Sultan MIT Sloan Management Review 50 (4), 53-61, 2009 | 47 | 2009 |
Competitive information, trust, brand consideration and sales: Two field experiments G Liberali, GL Urban, JR Hauser International Journal of Research in Marketing 30 (2), 101-113, 2013 | 34 | 2013 |
Morphing for Consumer Dynamics: Bandits Meet Hidden Markov Models G Liberali, A Ferecatu Marketing Science, 2022 | 13 | 2022 |
The effects of sensitization and habituation in durable goods markets G Liberali, TS Gruca, WM Nique European Journal of Operational Research 212 (2), 398-410, 2011 | 11 | 2011 |
Call for Papers—Management Science—Special Issue on Data-Driven Prescriptive Analytics K Giesecke, G Liberali, H Nazerzadeh, JG Shanthikumar, CP Teo Management Science 64 (6), 2972-2972, 2018 | 8 | 2018 |
Morphing theory and applications GB Liberali, JR Hauser, GL Urban Handbook of marketing decision models, 531-562, 2017 | 6 | 2017 |
Rejoinder-Response to Comments on “Website Morphing” JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 227-228, 2009 | 5 | 2009 |
Comment: Product line design optimization G Liberali International Journal of Research in Marketing 28 (1), 28-29, 2011 | 4 | 2011 |
Introduction to the IJRM Special Issue on Marketing and Innovation G Liberali, S Stremersch, RT Rust, E Muller International journal of research in marketing 32 (3), 235-237, 2015 | | 2015 |