| Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability K Vladimirova, CE Henninger, C Joyner-Martinez, S Iran, S Diddi, ... Cleaner and Responsible Consumption 5, 100056, 2022 | 36 | 2022 |
| Motivate or Demotivate? Factors Influencing Choice of Media as a Career. K Iyer, A Siddhartha International Journal of Higher Education 10 (1), 239-251, 2021 | 9 | 2021 |
| Study of Effectiveness of Product Placement in Indian Web Series among Young Consumers VK Iyer CHRONICLE OF THE NEVILLE WADIA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH, 154, 2018 | 7 | 2018 |
| Brand placement in web series: assessing consumer attitudes in India KV Iyer, A Siddhartha Innovative Marketing 17 (2), 33, 2021 | 5 | 2021 |
| A generational study on self-referential advertising: How it affects attitude toward brands KV Iyer, M Mallika Innovative Marketing 19 (4), 40, 2023 | | 2023 |
| Impact of Advertising on Educational Apps Used by Children: A Parental Perspective VSD Kavitha Venkatasubramany Iyer International Journal of Web-Based Learning and Teaching Technologies 16 (6), 2021 | | 2021 |
| Virtual Events and Use of Technology A Kavitha Venkatasubramany Iyer International Journal of Information Communication Technologies and Human …, 2021 | | 2021 |
| Sustenance of languishing craft-Gollabhama Saree of Siddipet, Telegana, India. T Priyadarshini, K Iyer Man-Made Textiles in India 98 (12), 2020 | | 2020 |
| Cleaner and Responsible Consumption K Vladimirova, CE Henninger, C Joyner-Martinez, S Iran, S Diddi, ... | | |
