Michela Matarazzo
Michela Matarazzo
Professor of International Marketing and Management
Vahvistettu sähköpostiosoite verkkotunnuksessa unimarconi.it
Nimike
Viittaukset
Viittaukset
Vuosi
Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
M Matarazzo, L Penco, G Profumo, R Quaglia
Journal of Business Research 123, 642-656, 2021
272021
I nuovi mercati e le strategie di entrata delle medie imprese: evidenze e miti (New markets and entry strategies of medium-sized companies: evidence and myths)
R Resciniti, M Matarazzo
Sinergie Italian Journal of Management 30 (Sep-Dec), 209-230, 2012
272012
Country of origin effect: research evolution, basic constructs and firm implications
M Matarazzo
International marketing and the country of origin effect, 2013
192013
Le strategie internazionali delle medie imprese: modalità di entrata e nuovi mercati
M Matarazzo
F. Angeli, 2012
142012
Processi di cooperazione pubblico-privato e prodotti turistici evoluti. Un'opportunità per la valorizzazione delle risorse territoriali del Sannio
M Migliaccio, M Matarazzo, M Rossi
FrancoAngeli, 2004
122004
Strategie e posizionamento nei mercati esteri: i percorsi di sviluppo delle medie imprese campane
R Resciniti, D Fortuna, M Matarazzo
FrancoAngeli, 2012
92012
Does cultural distance affect online review ratings? Measuring international customers’ satisfaction with services leveraging digital platforms and big data
MM Mariani, M Matarazzo
Journal of Management and Governance, 1-22, 2020
82020
Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image
M Matarazzo, G Lanzilli, R Resciniti
Journal of Product & Brand Management, 2018
82018
Managing favorable product–country match in international markets: The case of “Made in Gessi”
M Matarazzo, R Resciniti
Journal of Global Scholars of Marketing Science 23 (4), 422-434, 2013
82013
Studies on firms’ internationalisation in Italian journals: themes, trends and future directions
M Matarazzo, R Resciniti
Economia e politica industriale, 2010
82010
Cultural distance, reputation transferability and cross-border acquisitions: A consumer perspective
M Matarazzo, F De Vanna, G Lanzilli, R Resciniti
Distance in International Business: Concept, Cost and Value, 2017
72017
Effects of cultural distance on foreign acquisitions: evidence from italian acquired firms
G Barbaresco, M Matarazzo, R Riccardo
Effects of cultural distance on foreign acquisitions: evidence from italian …, 2016
72016
New trends in foreign market entry mode choices: The case of Italian mid-sized companies
M Matarazzo, R Resciniti
Journal of International Business and Economics 2 (4), 57-70, 2014
72014
Foreign acquisitions of Italian medium-sized companies from MNEs
R Resciniti, G Barbaresco, G Maggiore, M Matarazzo
Sinergie Italian Journal of Management 33 (Sep-Dec), 47-60, 2015
62015
Un modello di cooperazione pubblico-privato nel processo decisionale di destination building: il caso del Sannio
M Migliaccio, M Matarazzo
Sinergie rivista di studi e ricerche, 2011
62011
Seasonality in crude oil returns
S Quayyoum, MH Khan, SZA Shah, B Simonetti, M Matarazzo
Soft Computing, 1-10, 2019
52019
Entrepreneurial process-driving cooperation. An analysis of the new wine producers in Sannio
M Migliaccio, M Matarazzo, A D'Ambra
Sinergie Italian Journal of Management, 57-74, 2011
52011
Cause-related marketing for successful cross-border post-acquisition performance
M Matarazzo, R Resciniti, B Simonetti
International Marketing Review, 2019
42019
Cross border acquisitions and R&D activities: a comparative study in the Italian red biotech industry
M Matarazzo, B Merola, R Resciniti
Global Business and Economics Review 19 (5), 570-591, 2017
42017
Il marketing nelle imprese internazionali
R Resciniti, M Matarazzo
The McGraw-Hill Companies, 2011
42011
Järjestelmä ei voi suorittaa toimenpidettä nyt. Yritä myöhemmin uudelleen.
Artikkelit 1–20