Sven Henkel
Sven Henkel
Professor of Marketing
Verified email at - Homepage
Cited by
Cited by
Who will buy electric cars? An empirical study in Germany
T Lieven, S Mühlmeier, S Henkel, JF Waller
Transportation Research Part D: Transport and Environment 16 (3), 236-243, 2011
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
S Henkel, T Tomczak, M Heitmann, A Herrmann
Journal of product & brand management 16 (5), 310-320, 2007
To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing
MP Wilhelms, S Henkel, T Falk
Technological Forecasting and Social Change 125, 38-47, 2017
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
C Coppetti, D Wentzel, T Tomczak, S Henkel
Journal of Marketing Communications 15 (1), 17-34, 2009
Technology-enabled personalization in retail stores: Understanding drivers and barriers
AS Riegger, JF Klein, K Merfeld, S Henkel
Journal of Business Research 123, 140-155, 2021
Behavioral branding
T Tomczak, FR Esch, J Kernstock, A Herrmann
Gabler Verlag, 2012
Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments–A four-stage Delphi study
K Merfeld, MP Wilhelms, S Henkel, K Kreutzer
Technological Forecasting and Social Change 144, 66-81, 2019
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 337-371, 2009
Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing
MP Wilhelms, K Merfeld, S Henkel
Business Horizons 60 (6), 771-781, 2017
Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior
D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 81-99, 2012
Marke Mensch
S Henkel, F Huber
Prominente als Marken der Medienindustrie, Wiesbaden, 2005
Can I live up to that ad? Impact of implicit theories of ability on service employees’ responses to advertising
D Wentzel, S Henkel, T Tomczak
Journal of Service Research 13 (2), 137-152, 2010
Can friends also become customers? The impact of employee referral programs on referral likelihood
D Wentzel, T Tomczak, S Henkel
Journal of Service Research 17 (2), 119-133, 2014
Bringing the brand to life: Structural conditions of brand-consistent employee behavior
S Henkel, T Tomczak, D Wentzel
Marketing Review St. Gallen 24 (1), 13-16, 2007
Determinanten eines erfolgreichen Behavioral Branding: Ergebnisse einer empirischen Studie
S Henkel, T Tomczak, M Heitmann, A Herrmann
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 213-236, 2012
Das Behavioral-Branding-Konzept: Leitlinie für das Management von Brand Behavior
S Henkel, T Tomczak, J Kernstock, D Wentzel, TO Brexendorf
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 197-212, 2012
Die Rolle der Werbung in der internen Markenführung
S Henkel, D Wentzel, T Tomczak
Beck, 2009
Being driven autonomously–A qualitative study to elicit consumers’ overarching motivational structures
K Merfeld, MP Wilhelms, S Henkel
Transportation Research Part C: Emerging Technologies 107, 229-247, 2019
The impact of mimicry on sales–Evidence from field and lab experiments
A Herrmann, N Rossberg, F Huber, JR Landwehr, S Henkel
Journal of Economic Psychology 32 (3), 502-514, 2011
Mobilität aus Kundensicht: Wie Kunden ihren Mobilitätsbedarf decken und über das Mobilitätsangebot denken
S Henkel, T Tomczak, S Henkel, C Hauner
Springer-Verlag, 2015
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