Jodie Conduit
Jodie Conduit
Professor of Marketing, University of Adelaide
Verified email at - Homepage
Cited by
Cited by
Social Media Engagement Behaviour: A Uses and Gratifications Perspective
R Dolan, J Conduit, J Fahy, S Goodman
Journal of Strategic Marketing 24 (3/4), 261-277, 2016
How critical is internal customer orientation to market orientation?
J Conduit, F Mavondo
Journal of Business Research 51 (1), 11-24, 2001
Social Media Engagement Behavior: A Framework for Engaging Customers through Social Media Content
R Dolan, J Conduit, C Frethey Bentham, J Fahy, S Goodman
European Journal of Marketing 53 (10), 2213-2243, 2019
Actor Engagement in Networks: Defining the Conceptual Domain
R Brodie, J Fehrer, E Jaakkola, J Conduit
Journal of Service Research 22 (2), 173-188, 2019
Strategic drivers, anticipated and unanticipated outcomes of customer engagement
L Hollebeek, J Conduit, R Brodie
Journal of Marketing Management 32 (5/6), 393-398, 2016
Engagement Valence Duality and Spillover Effects in Online Brand Communities
J Bowden, J Conduit, L Hollebeek, V Luoma-aho, B Solem
Journal of Service Theory and Practice 27 (4), 877-897, 2017
The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective
C Plewa, J Conduit, P Quester, C Johnson
Journal of Business Ethics 127 (3), 643 – 659., 2015
Reputation in higher education: A fuzzy set analysis of resource configurations
C Plewa, J Ho, J Conduit, I Karpen
Journal of Business Research 69 (8), 3087-3095, 2016
Social media: communication strategies, engagement and future research directions
R Dolan, J Conduit, J Fahy, S Goodman
International Journal of Wine Business Research 29 (1), 2-19, 2017
Hedonic and Eudaimonic Well-Being Outcomes from Co-Creation Roles: A Study of Vulnerable Customers
S Sharma, J Conduit, S Rao Hill
Journal of Services Marketing 31 (4/5), 397-411, 2017
Organisational capabilities for customer participation in health care service innovation
S Sharma, J Conduit, S Rao Hill
Australasian Marketing Journal 22 (3), 179-188, 2014
Epilogue to the Special Issue and reflections on the future of engagement research
L Hollebeek, J Conduit, J Sweeney, G Soutar, I Karpen, W Jarvis, T Chen
Journal of Marketing Management 32 (5/6), 586-594, 2016
Engaging in times of COVID-19 and beyond: theorizing customer engagement through different paradigmatic lenses
I Karpen, J Conduit
Journal of Service Management 31 (6), 1163-1174, 2020
Co-creating Value in Online Innovation Communities
H Akman, C Plewa, J Conduit
European Journal of Marketing 53 (6), 1205-1233, 2019
Collective Engagement in Organizational Settings
M Kleinaltenkamp, I Karpen, C Plewa, E Jaakkola, J Conduit
Industrial Marketing Management 80, 11-23, 2019
Standardisation, centralisation and marketing in multinational companies
P Quester, J Conduit
International Business Review 5 (4), 395-421, 1996
Market orientation and marketing in nonprofit organizations. Indications for fundraising from Victoria
E Brady, J Brace‐Govan, L Brennan, J Conduit
International Journal of Nonprofit and Voluntary Sector Marketing 16 (1), 84-98, 2011
Cocreation in Health Care Organizations
S Sharma, J Conduit
Journal of Service Research 19 (4), 438-457, 2016
Balancing the act: the implications of jointly pursuing internal customer orientation and external customer orientation
J Conduit, MJ Matanda, FT Mavondo
Journal of Marketing Management 30 (13/14), 1320-1352, 2014
Social Media Engagement: A Construct of Positively and Negatively Valenced Engagement Behaviours
R Dolan, J Conduit, J Fahy
Customer Engagement: Contemporary Issues and Challenges, 102-123, 2015
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