| Impacts of peer-to-peer accommodation use on travel patterns IP Tussyadiah, J Pesonen Journal of travel Research 55 (8), 1022-1040, 2016 | 691 | 2016 |
| Drivers and barriers of peer-to-peer accommodation stay–an exploratory study with American and Finnish travellers IP Tussyadiah, J Pesonen Current Issues in Tourism 21 (6), 703-720, 2018 | 330 | 2018 |
| e-Tourism beyond COVID-19: a call for transformative research U Gretzel, M Fuchs, R Baggio, W Hoepken, R Law, J Neidhardt, ... Information Technology & Tourism 22, 187-203, 2020 | 179 | 2020 |
| Near field communication technology in tourism J Pesonen, E Horster Tourism Management Perspectives 4, 11-18, 2012 | 173 | 2012 |
| Rural wellbeing tourism: Motivations and expectations J Pesonen, R Komppula Journal of Hospitality and Tourism Management 17 (1), 150-157, 2010 | 164 | 2010 |
| Understanding the relationship between push and pull motivations in rural tourism J Pesonen, R Komppula, C Kronenberg, M Peters Tourism Review, 2011 | 154 | 2011 |
| Segmentation of rural tourists: Combining push and pull motivations JA Pesonen Tourism and Hospitality Management 18 (1), 69-82, 2012 | 133 | 2012 |
| Marketing robot services in hospitality and tourism: the role of anthropomorphism J Murphy, U Gretzel, J Pesonen Journal of Travel & Tourism Marketing 36 (7), 784-795, 2019 | 117 | 2019 |
| Benefit segmentation of potential wellbeing tourists J Pesonen, T Laukkanen, R Komppula Journal of Vacation Marketing 17 (4), 303-314, 2011 | 97 | 2011 |
| Information and communications technology and market segmentation in tourism: a review JA Pesonen Tourism Review, 2013 | 52 | 2013 |
| Typology of senior travellers as users of tourism information technology J Pesonen, R Komppula, A Riihinen Information Technology & Tourism 15 (3), 233-252, 2015 | 48 | 2015 |
| Tourism marketing in facebook: Comparing rural tourism SME’s and larger tourism companies in Finland J Pesonen Information and communication technologies in tourism 2011, 537-546, 2011 | 40 | 2011 |
| Targeting rural tourists in the internet: Comparing travel motivation and activity-based segments JA Pesonen Journal of Travel & Tourism Marketing 32 (3), 211-226, 2015 | 39 | 2015 |
| Activity-based market segmentation of rural well-being tourists: Comparing online information search JA Pesonen, A Tuohino Journal of Vacation Marketing 23 (2), 145-158, 2017 | 31 | 2017 |
| Developing Market Segmentation in Tourism: Insights from a Finnish Rural Tourism Study J Pesonen University of Eastern Finland, 2013 | 31 | 2013 |
| Hunters as tourists–an exploratory study of push–pull motivations J Suni, J Pesonen Scandinavian Journal of Hospitality and Tourism 19 (2), 175-191, 2019 | 28 | 2019 |
| A closer look at tourist information search behaviour when travelling abroad: What is the role of online marketing in choice of destination? J Pesonen, K Pasanen Information and communication technologies in tourism 2017, 431-443, 2017 | 28 | 2017 |
| Triggering effects of mobile video marketing in nature tourism: Media richness perspective A Alamäki, J Pesonen, A Dirin Information Processing & Management 56 (3), 756-770, 2019 | 27 | 2019 |
| Uutta liiketoimintaa kestävän luontomatkailun ja virkistyskäytön ympärille–Kirjallisuuskatsaus H Konu, L Tyrväinen, J Pesonen, S Tuulentie, K Pasanen, A Tuohino Valtioneuvoston kanslia, 2017 | 27 | 2017 |
| Testing segment stability: Insights from a rural tourism study JA Pesonen Journal of Travel & Tourism Marketing 31 (6), 697-711, 2014 | 23 | 2014 |
Raija KomppulaProfessor of marketing, University of Eastern Finland, Business SchoolVerified email at uef.fi
