| Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment AT Van Nguyen, R McClelland, NH Thuan Journal of Retailing and Consumer Services 64, 102803, 2022 | 68 | 2022 |
| Omnichannel marketing: Structured review, synthesis, and future directions A Nguyen, R McClelland, N Hoang Thuan, TG Hoang The International Review of Retail, Distribution and Consumer Research 32 (3 …, 2022 | 14 | 2022 |
| Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions AS Halibas, AT Van Nguyen, M Akbari, U Akram, MDT Hoang Journal of Consumer Behaviour 22 (5), 1237-1264, 2023 | 9 | 2023 |
| Configurational analysis of conditions influencing customers’ channel switching intention in omnichannel retailing: a fuzzy-set analysis AT Van Nguyen, AS Halibas, R McClelland, NH Thuan Quality & Quantity 58 (1), 141-178, 2024 | 7 | 2024 |
| Current obstacles, contemporary practices, and potential solutions for recovery in Vietnam tourism after the COVID-19 pandemic: Tour operators’ perspectives TG Hoang, AT Van Nguyen, VM Ngo, HH Nguyen Tourism and Hospitality Research, 14673584231151897, 2023 | 5 | 2023 |
| Can blockchain technology-based crowdfunding advance the social Value creation TG Hoang, GNT Nguyen, A Van Nguyen Academy of management proceedings 2021 (1), 10310, 2021 | 2 | 2021 |
| Developing Your Structured Literature Review: A Case Study for Omnichannel Research AT VanNguyen, N HoangThuan, R McClelland SAGE Publications Ltd, 2023 | | 2023 |
| Consumer Switching Behavior in Omnichannel Retailing Context: An Abstract AT Van Nguyen, R McClelland, NH Thuan Academy of Marketing Science Annual Conference-World Marketing Congress, 33-34, 2021 | | 2021 |
| Systematic review of omnichannel retailing and future research avenues AT Van Nguyen, T Hoang, R McClelland, NV Le, LT Dinh 2020 Global Marketing Conference at Seoul, 901-902, 2020 | | 2020 |
| Customer switching behaviour in omnichannel retailing context AT Van NGUYEN RMIT University, 0 | | |
Robert (Bob) McClellandProfessor, The Business School RMIT VietnamVerified email at rmit.edu.vn
