| Non-market strategies and building digital trust in sharing economy platforms G Ko, J Amankwah-Amoah, G Appiah, J Larimo Journal of International Management 28 (1), 100909, 2022 | 32 | 2022 |
| Whom should we talk to? Investigating the varying roles of internal and external relationship quality on radical and incremental innovation performance M Obal, R Kannan‐Narasimhan, G Ko Journal of Product Innovation Management 33, 136-147, 2016 | 28 | 2016 |
| In‐store shopping hassles: Conceptualization and classification J Lee, G Ko International Journal of Consumer Studies 45 (1), 119-130, 2021 | 21 | 2021 |
| Effectuation Logic and Early Innovation Success: The Moderating Effect of Customer Co‐creation G Ko, DL Roberts, H Perks, M Candi British Journal of Management 33 (4), 1757-1773, 2022 | 5 | 2022 |
| The Role of Innovation in Small Business Performance: A regional Perspective C Robinson, M Garcia Martinez, J Howells, G Ko Enterprise Research Centre Working Papers, 2020 | 3 | 2020 |
| Effectual Customer Co-creation in the Fuzzy Front End of New Product Development GH Ko University of Nottingham, 2017 | 2 | 2017 |
| Applying the Effective Customer Co-Creation Activities in the Fuzzy Front of New Product Development G Ko, DL Roberts, H Perks Available at SSRN 4642177, 2019 | | 2019 |
| Choosing the Right Partners: The Impact of Internal and External Integration on Innovation Performance M Obal, R Kannan-Narasimhan, G Ko Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
