Saila Saraniemi
Saila Saraniemi
Professor of Brand Marketing, University of Oulu
Vahvistettu sähköpostiosoite verkkotunnuksessa
Problematizing the concept of tourism destination: An analysis of different theoretical approaches
S Saraniemi, M Kylänen
Journal of travel research 50 (2), 133-143, 2011
Analysis of content creation in social media by B2B companies
L Huotari, P Ulkuniemi, S Saraniemi, M Mäläskä
Journal of Business & Industrial Marketing, 2015
Network actors' participation in B2B SME branding
M Mäläskä, S Saraniemi, J Tähtinen
Industrial Marketing Management 40 (7), 1144-1152, 2011
How perceived value drives the use of mobile financial services apps
H Karjaluoto, AA Shaikh, H Saarijärvi, S Saraniemi
International Journal of Information Management 47, 252-261, 2019
Antecedents and consequences of destination brand love—A case study from Finnish Lapland
K Aro, K Suomi, S Saraniemi
Tourism Management 67, 71-81, 2018
Corporate brand building in different stages of small business growth
M Juntunen, S Saraniemi, M Halttu, J Tähtinen
Journal of brand Management 18 (2), 115-133, 2010
From destination image building to identity‐based branding
S Saraniemi
International Journal of Culture, Tourism and Hospitality Research, 2011
Destination branding from corporate branding perspective
S Saraniemi, M Ahonen
Proceedings of the conference on corporate communication, 435-448, 2008
Destination branding in a country context: a case study of Finland in British market
S Saraniemi
Joensuun yliopisto, 2009
Destination brand identity development and value system
S Saraniemi
Tourism Review, 2010
Corporate re-branding as a process
M Juntunen, S Saraniemi, R Jussila
Proceedings of the 5th Thought Leaders International Conference on Brand …, 2009
Customer centricity in mobile banking: a customer experience perspective
H Komulainen, S Saraniemi
International Journal of Bank Marketing, 2019
The development of a destination brand identity: A story of stakeholder collaboration
S Saraniemi, R Komppula
Current Issues in Tourism 22 (9), 1116-1132, 2019
Lapin joulumatkailutuotteen elinkaari. Concorde-lennoista laajamittaiseen joulumatkailuun
S Hakulinen, R Komppula, S Saraniemi
Matkailun edistämiskeskus. Pramedia., 2007
The roles of business partners in corporate brand image co-creation
M Törmälä, S Saraniemi
Journal of Product & Brand Management, 2018
Barriers to the use of mobile sales force automation systems: a salesperson’s perspective
J Sinisalo, H Karjaluoto, S Saraniemi
Journal of Systems and Information Technology, 2015
The strategic hybrid orientation and brand performance of B2B SMEs
M Anees-ur-Rehman, S Saraniemi, P Ulkuniemi, ...
Journal of Small Business and Enterprise Development, 2017
Crisis communication in key account relationships
S Nätti, S Rahkolin, S Saraniemi
Corporate Communications: An International Journal, 2014
End-customer value restructuring the financial service supply chain
H Komulainen, S Saraniemi, P Ulkuniemi, M Ylilehto
Marketing Intelligence & Planning, 2018
Feasibility of digital footprint data for health analytics and services: an explorative pilot study
M Harjumaa, S Saraniemi, S Pekkarinen, M Lappi, H Similä, M Isomursu
BMC medical informatics and decision making 16 (1), 1-9, 2016
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Artikkelit 1–20