Pamela Kennett-Hensel
Pamela Kennett-Hensel
Chase II Professor of Marketing & Chair, Dept. of Management & Marketing, University of New Orleans
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A longitudinal analysis of satisfaction and profitability
KL Bernhardt, N Donthu, PA Kennett
Journal of business research 47 (2), 161-171, 2000
Longitudinal effects of corporate social responsibility on customer relationships
R Lacey, PA Kennett-Hensel
Journal of Business Ethics 97 (4), 581-597, 2010
Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying
JZ Sneath, R Lacey, PA Kennett-Hensel
Marketing letters 20 (1), 45-60, 2009
Is corporate social responsibility a motivator or hygiene factor? Insights into its bivalent nature
R Lacey, PA Kennett-Hensel, C Manolis
Journal of the Academy of Marketing Science 43 (3), 315-332, 2015
Pulling on the heartstrings: Examining the effects of emotions and gender in persuasive appeals
E Kemp, PA Kennett-Hensel, J Kees
Journal of Advertising 42 (1), 69-79, 2013
Marketing financial services to mature consumers
PA Kennett, GP Moschis, DN Bellenger
Journal of Services Marketing, 1995
Fan satisfaction and segmentation: A case study of minor league hockey spectators
PA Kennett, JZ Sneath, S Henson
Journal of Targeting, Measurement and Analysis for Marketing 10 (2), 132-142, 2001
Liminality and consumption in the aftermath of a natural disaster
PA Kennett‐Hensel, JZ Sneath, R Lacey
Journal of Consumer Marketing, 2012
Contingent consumer decision making in the wine industry: the role of hedonic orientation
CR Neeley, KS Min, PA Kennett‐Hensel
Journal of Consumer Marketing, 2010
Developing sustainable tourism: managers' assessment of Jamaica's ten-year master plan
PA Kennett-Hensel, JZ Sneath, PJ Hensel
International Journal of Culture, Tourism and Hospitality Research 4 (2 …, 2010
Web-based cases in strategic marketing
SW Henson, PA Kennett, KN Kennedy
Journal of Marketing Education 25 (3), 250-259, 2003
The calm before the storm: Examining emotion regulation consumption in the face of an impending disaster
E Kemp, PA Kennett‐Hensel, KH Williams
Psychology & Marketing 31 (11), 933-945, 2014
How Expectations and Perceptions of Corporate Social Responsibility Impact NBA Fan Relationships.
R Lacey, P Kennett-Hensel
Sport Marketing Quarterly 25 (1), 2016
Key tasks in healthcare marketing: assessing importance and current level of knowledge
PA Kennett, SW Henson, SM Crow, SJ Hartman
Journal of health and human services administration, 414-427, 2005
The self-versus full-service decision: Gender-based differences in assessment of risk
JZ Sneath, PA Kennett, CM Megehee
Journal of targeting, measurement and analysis for marketing 11 (1), 56-67, 2002
Uncorking the mystery of marketing wine to generation Y: lessons from consumer psychology
PA Kennett-Hensel, CR Neeley, KS Min
Marketing Management Journal 21 (2), 54-69, 2011
College athletics and corporate sponsorship: The role of intermediaries in successful fundraising efforts
JZ Sneath, RM Hoch, PA Kennett, JW Erdmann
Cyber-Journal of Sport Marketing 4 (1), 1-6, 2000
The relationship between customer satisfaction, employee satisfaction, and profitability: a longitudinal analysis
KL Bernhardt, N Dontho, P Kennett
Department of Marketing, Georgia State University, Atlanta, GA, 1994
Guiding principles for ethical change management
PA Kennett-Hensel, DM Payne
Journal of Business and Management 24 (2), 19-45, 2018
Succeeding in the corporate arena: The evolution of college students’ perceptions of the necessary ethical orientation
MM Pressley, PA Kennett-Hensel
Journal of Education for Business 88 (4), 223-229, 2013
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