| Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects N Gupta Asia Pacific Journal of Marketing and Logistics 23 (3), 251-269, 2011 | 148 | 2011 |
| Country of origin vs. consumer perception: A literature review R Saran, N Gupta IUP Journal of Marketing Management 11 (4), 66, 2012 | 69 | 2012 |
| Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks S Bose, N Gupta Services Marketing Quarterly 34 (1), 49-66, 2013 | 54 | 2013 |
| The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers N Gupta Asia Pacific Journal of Marketing and Logistics 24 (1), 41-58, 2012 | 41 | 2012 |
| Understanding acculturation of consumer culture in an emerging market: an analysis of urban, educated, middle‐class Indian consumers N Gupta International Journal of Emerging Markets 8 (1), 24-40, 2013 | 37 | 2013 |
| Customers Perspective On Relationship Management In Financial Service Industry V Shekhar, N Gupta ICFAIAN JOURNAL OF MANAGEMENT RESEARCH (ICFAI JOURNAL OF MANAGEMENT RESEARCH), 2008 | 31 | 2008 |
| Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective A Srivastava, N Gupta, NP Rana International Journal of Emerging Markets, 2023 | 28 | 2023 |
| Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs? N Gupta Young consumers 12 (4), 361-369, 2011 | 24 | 2011 |
| Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture N Gupta PSYCHOLOGICAL REPORTS 118 (2), 527-531, 2016 | 8 | 2016 |
| The Indian Mid-Segment Passenger Car Industry. N Gupta, V Shekhar IUP Journal of Business Strategy 7 (3), 2010 | 8 | 2010 |
| Awareness of Consumer Laws and Rights: A Case Study N Gupta Consumerism: Global and Indian Perspectives, 109-120, 2006 | 4 | 2006 |
| Cultural Dynamics and Market Attractiveness N Gupta ICFAI Journal of Management Research, January 6 (1), 63-77, 2007 | 3 | 2007 |
| Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products S Kundu, N Gupta Imperial Journal of Interdisciplinary Research 3 (7), 573-579, 2017 | 2 | 2017 |
| Impact of Cultural Factors on Indian Consumers' Brand Preference N Gupta, MS Balaji, SK Roy Asia Branding - Connecting Brands, Consumers & Companies - Ed. Bang, Melewar …, 2017 | 1 | 2017 |
| Measuring Consumer Acculturation – Discussion on a Prospective Approach N Gupta Marketing Sciences and Inspirations 11 (2), 33-41, 2016 | 1 | 2016 |
| Can Globalization Lead to Cultural Hegemony N Gupta The IUP Journal of History and Culture 3 (3&4), 113-122, 2009 | 1 | 2009 |
| Volvo in India: Analyzing a MNC's Strategies in a Developing Market N Gupta Management Case Study Journal, The 7 (2), 18-40, 2007 | 1 | 2007 |
| Tata Motors: Challenges for the Electric Vehicle Market Leader N Gupta https://www.iveypublishing.ca/s/product/tata-motors-challenges-for-the …, 2024 | | 2024 |
| Tata’s Air India: Brand Repositioning and Revitalization Challenges G Nitin https://www.iveypublishing.ca/s/product/tatas-air-india-brand-repositioning …, 2024 | | 2024 |
| Citroen’s Branding Challenges in the Indian Market N Gupta The Case Centre, 2023 | | 2023 |
