Hannu Makkonen
Hannu Makkonen
Professor of Marketing, University of Vaasa
Vahvistettu sähköpostiosoite verkkotunnuksessa
Dynamic capabilities and firm performance in a financial crisis
H Makkonen, M Pohjola, R Olkkonen, A Koponen
Journal of business research 67 (1), 2707-2719, 2014
Narrative approach in business network process research—Implications for theory and methodology
H Makkonen, L Aarikka-Stenroos, R Olkkonen
Industrial Marketing Management 41 (2), 287-299, 2012
Interactive value formation in interorganizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction
H Makkonen, R Olkkonen
Marketing Theory 17 (4), 517-535, 2017
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
L Aarikka-Stenroos, HS Makkonen
Journal of Business & Industrial Marketing 29 (4), 344-352, 2014
A behavioral approach to organizational innovation adoption
H Makkonen, WJ Johnston, R Javalgi
Journal of Business Research 69 (7), 2480-2489, 2016
Customer experience in omni-channel banking services
H Komulainen, H Makkonen
Journal of Financial Services Marketing 23, 190-199, 2018
Innovation adoption and diffusion in business-to-business marketing
H Sakari Makkonen, W J. Johnston
Journal of Business & Industrial Marketing 29 (4), 324-331, 2014
The role of information technology in strategic buyer–supplier relationships
H Makkonen, M Vuori
Industrial Marketing Management 43 (6), 1053-1062, 2014
Organizational buying as muddling through: A practice–theory approach
H Makkonen, R Olkkonen, A Halinen
Journal of Business Research 65 (6), 773-780, 2012
How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values
TM Tan, H Makkonen, P Kaur, J Salo
Technological Forecasting and Social Change 176, 121432, 2022
Buyer attractiveness as a catalyst for buyer–supplier relationship development
H Makkonen, M Vuori, M Puranen
Industrial Marketing Management 55, 156-168, 2016
Explicating the market dimension in the study of digital innovation: A management framework for digital innovation
H Makkonen, H Komulainen
Technology analysis & strategic management 30 (9), 1015-1028, 2018
Overcoming the challenges of smart solution development: Co-alignment of processes, routines, and practices to manage product, service, and software integration
T Huikkola, M Kohtamäki, R Rabetino, H Makkonen, P Holtkamp
Technovation 118, 102382, 2022
Social capital approach on Enterprise 2.0: A multiple case study
H Makkonen, K Virtanen
Technology Analysis & Strategic Management 27 (10), 1212-1225, 2015
CRM system implementation and firm performance: the role of consultant facilitation and user involvement
S Suoniemi, A Zablah, H Terho, R Olkkonen, D Straub, H Makkonen
Journal of Business & Industrial Marketing 37 (13), 19-32, 2022
The conceptual locus and functionality of key supplier management: A multi-dyadic qualitative study
H Makkonen, R Olkkonen
Industrial Marketing Management 42 (2), 189-201, 2013
Versatile capabilities for growth in the context of transforming countries: Evidence from Polish manufacturing companies
M Mitrega, D Siemieniako, H Makkonen, K Kubacki, S Bresciani
Journal of Business Research 134, 156-170, 2021
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective
H Makkonen, M Saarikorpi, R Rajala
Industrial Marketing Management 81, 65-77, 2019
Information processing perspective on organisational innovation adoption process
H Makkonen
Technology analysis & strategic management 33 (6), 612-624, 2021
Digitalization of the buyer–seller relationship in the steel industry
J Salo, TM Tan, H Makkonen
Journal of Business & Industrial Marketing 36 (7), 1229-1245, 2020
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Artikkelit 1–20