Hannu Makkonen
Hannu Makkonen
Professor of Marketing, University of Vaasa
Vahvistettu sähköpostiosoite verkkotunnuksessa uva.fi
Dynamic capabilities and firm performance in a financial crisis
H Makkonen, M Pohjola, R Olkkonen, A Koponen
Journal of Business Research 67 (1), 2707-2719, 2014
Narrative approach in business network process research—Implications for theory and methodology
H Makkonen, L Aarikka-Stenroos, R Olkkonen
Industrial Marketing Management 41 (2), 287-299, 2012
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
T Brashear-Alejandro, S Biggemann, L Aarikka-Stenroos, HS Makkonen
Journal of Business & Industrial Marketing, 2014
Interactive value formation in interorganizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction
H Makkonen, R Olkkonen
Marketing Theory 17 (4), 517-535, 2017
The role of information technology in strategic buyer–supplier relationships
H Makkonen, M Vuori
Industrial Marketing Management 43 (6), 1053-1062, 2014
Organizational buying as muddling through: A practice–theory approach
H Makkonen, R Olkkonen, A Halinen
Journal of Business Research 65 (6), 773-780, 2012
Innovation adoption and diffusion in business-to-business marketing
HS Makkonen, WJ Johnston
The Journal of Business and Industrial Marketing 29 (4), 324-331, 2014
A behavioral approach to organizational innovation adoption
H Makkonen, WJ Johnston, R Javalgi
Journal of Business Research 69 (7), 2480-2489, 2016
Buyer attractiveness as a catalyst for buyer–supplier relationship development
H Makkonen, M Vuori, M Puranen
Industrial Marketing Management 55, 156-168, 2016
Customer experience in omni-channel banking services
H Komulainen, H Makkonen
Journal of Financial Services Marketing 23 (3), 190-199, 2018
Social capital approach on Enterprise 2.0: A multiple case study
H Makkonen, K Virtanen
Technology Analysis & Strategic Management 27 (10), 1212-1225, 2015
The conceptual locus and functionality of key supplier management: A multi-dyadic qualitative study
H Makkonen, R Olkkonen
Industrial Marketing Management 42 (2), 189-201, 2013
Beyond organizational innovation adoption–a conceptual and empirical analysis
H Makkonen
Journal of business market management 2 (2), 63-77, 2008
Networked new service development process: a participant value perspective
S Liozu, A Hinterhuber, H Makkonen, H Komulainen
Management Decision, 2014
Explicating the market dimension in the study of digital innovation: a management framework for digital innovation
H Makkonen, H Komulainen
Technology analysis & strategic management 30 (9), 1015-1028, 2018
Ecosystem approach on medical game development: the relevant actors, value propositions and innovation barriers
L Litovuo, H Makkonen, L Aarikka-Stenroos, L Luhtala, S Makinen
Proceedings of the 21st International Academic Mindtrek Conference, 35-44, 2017
A process perspective on organizational innovation adoption–A qualitative case study
H Makkonen
Journal of business market management 3 (2), 129-146, 2009
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship: A relationship positioning perspective
H Makkonen, M Saarikorpi, R Rajala
Industrial Marketing Management 81, 65-77, 2019
The potential of network pictures for international alliance and network research
V Kaartemo, H Makkonen, R Olkkonen
Handbook on international alliance and network research, 2015
The interface of value creation and service process: A categorization of the relevant perspectives and an integrative framework
H Makkonen
Journal of Business Market Management 8 (3), 476-497, 2015
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Artikkelit 1–20