| Internet of Things and Big Data as enablers for business digitalization strategies A Sestino, MI Prete, L Piper, G Guido Technovation 98, 102173, 2020 | 467 | 2020 |
| The role of ethics and product personality in the intention to purchase organic food products: A structural equation modeling approach G Guido, MI Prete, AM Peluso, RC Maloumby-Baka, C Buffa International Review of Economics 57, 79-102, 2010 | 115 | 2010 |
| Nanomarketing: a new frontier for neuromarketing A Mileti, G Guido, MI Prete Psychology & Marketing 33 (8), 664-674, 2016 | 111 | 2016 |
| Determinants of Southern Italian households’ intention to adopt energy efficiency measures in residential buildings MI Prete, L Piper, C Rizzo, G Pino, M Capestro, A Mileti, M Pichierri, ... Journal of cleaner production 153, 83-91, 2017 | 106 | 2017 |
| Targeting direct marketing campaigns by neural networks G Guido, MI Prete, S Miraglia, I De Mare Journal of Marketing Management 27 (9-10), 992-1006, 2011 | 59 | 2011 |
| M-politics: Credibility and effectiveness of mobile political communications MI Prete Journal of Targeting, Measurement and Analysis for Marketing 16, 48-56, 2007 | 42 | 2007 |
| Effects of Jewish-Italian consumer animosity towards Arab products: the role of personality P TEDESCHI, L DADUSC Marketing Management, 2, 2010 | 30 | 2010 |
| Effects of blue lighting in ambient and mobile settings on the intention to buy hedonic and utilitarian products G Guido, L Piper, MI Prete, A Mileti, CM Trisolini Psychology & Marketing 34 (2), 215-226, 2017 | 29 | 2017 |
| “Mix-and-match” fashion trend and luxury brand recognition: an empirical test using eye-tracking C Amatulli, G Guido, A Mileti, C Tomacelli, MI Prete, AE Longo Fashion Theory 20 (3), 341-362, 2016 | 28 | 2016 |
| Balancing exploration and exploitation in public management: Proposal for an organizational model P Palmi, A Corallo, MI Prete, P Harris Journal of Public Affairs 21 (3), e2245, 2021 | 18 | 2021 |
| Prototypes versus examples: A new model of online credibility for commercial websites G Guido, MI Prete, L Sammarco Journal of Targeting, Measurement and Analysis for Marketing 18, 3-16, 2010 | 17 | 2010 |
| Consumer hypnotic-like suggestibility: Possible mechanism in compulsive purchasing MI Prete, G Guido, M Pichierri Psychological reports 113 (1), 162-174, 2013 | 15 | 2013 |
| Brand emotional credibility: Effects of mixed emotions about branded products with varying credibility A Mileti, MI Prete, G Guido Psychological reports 113 (2), 404-419, 2013 | 12 | 2013 |
| Exploring the perceived image of energy efficiency measures in residential buildings: evidence from Apulia, Italy C Rizzo, L Piper, MI Prete, G Pino, G Guido Journal of cleaner production 197, 349-355, 2018 | 11 | 2018 |
| Change in perspectives in cultural tourism: A sustainable managerial model for cultural thematic routes creating territorial value P Palmi, M Esposito, MI Prete Cultural Initiatives for Sustainable Development: Management, Participation …, 2021 | 9 | 2021 |
| Pictorial warning labels as deterrents of alcohol abuse L Piper, A Mileti, MI Prete, G Guido British Food Journal 123 (13), 469-489, 2021 | 8 | 2021 |
| The future of online marketing strategies and digital tools: new challenges and contributions to RACE framework A Sestino, MI Prete, L Piper, G Guido International Journal of Electronic Trade 1 (1), 4-27, 2023 | 7 | 2023 |
| Beyond Ethical Consumption G Guido, MI Prete, M Pichierri, G Pino, AM Peluso Peter Lang Edition, 2016 | 7 | 2016 |
| The dominant rationality of local stakeholder networks: The case of a southern Italian province G Pino, MI Prete, G Guido Local Economy 29 (6-7), 687-707, 2014 | 7 | 2014 |
| Customer-centric strategies in place marketing: An analysis of places’ identities and perceived images G Guido, AM Peluso, MI Prete, C Amatulli, G Pino, C Pace Customer-Centric Marketing Strategies: Tools for Building Organizational …, 2013 | 6 | 2013 |
