| Toward a better understanding of crowdfunding, openness and the consequences for innovation MA Stanko, DH Henard Research Policy 46 (4), 784-798, 2017 | 350 | 2017 |
| Building commitment in buyer–seller relationships: A tie strength perspective MA Stanko, JM Bonner, RJ Calantone Industrial Marketing Management 36 (8), 1094-1103, 2007 | 335 | 2007 |
| Drivers of Outsourced Innovation: An Exploratory Study* RJ Calantone, MA Stanko Journal of Product Innovation Management 24 (3), 230-241, 2007 | 246 | 2007 |
| Lead Users and Early Adopters on the Web: The Role of New Technology Product Blogs* C Droge, MA Stanko, WA Pollitte Journal of product innovation management 27 (1), 66-82, 2010 | 216 | 2010 |
| Virtual issue editorial: Under the wide umbrella of open innovation MA Stanko, GJ Fisher, M Bogers Journal of Product Innovation Management 34 (4), 543-558, 2017 | 168 | 2017 |
| Controversy in innovation outsourcing research: review, synthesis and future directions MA Stanko, RJ Calantone R&d Management 41 (1), 8-20, 2011 | 152 | 2011 |
| How crowdfunding influences innovation MA Stanko, DH Henard MIT Sloan Management Review 57 (3), 15, 2016 | 147 | 2016 |
| Toward a theory of remixing in online innovation communities MA Stanko Information Systems Research 27 (4), 773-791, 2016 | 111 | 2016 |
| Speed to market for innovative products: blessing or curse? MA Stanko, FJ Molina‐Castillo, JL Munuera‐Aleman Journal of Product Innovation Management 29 (5), 751-765, 2012 | 84 | 2012 |
| Industry growth and the knowledge spillover regime: Does outsourcing harm innovativeness but help profit? MA Stanko, X Olleros Journal of Business Research 66 (10), 2007-2016, 2013 | 75 | 2013 |
| An assessment of the use of structural equation modeling in international business research G Tomas M. Hult, DJ Ketchen, A Shaojie Cui, AM Prud’homme, ... Research methodology in strategy and management, 385-415, 2006 | 74 | 2006 |
| Projective customer competence: Projecting future customer needs that drive innovation performance MA Stanko, JM Bonner Industrial marketing management 42 (8), 1255-1265, 2013 | 48 | 2013 |
| Product Quality as a Formative Index: Evaluating an Alternative Measurement Approach* FJ Molina‐Castillo, RJ Calantone, MA Stanko, JL Munuera‐Aleman Journal of Product Innovation Management 30 (2), 380-398, 2013 | 42 | 2013 |
| It won't fit! For innovative products, sometimes that's for the best MA Stanko, FJ Molina‐Castillo, N Harmancioglu Journal of Product Innovation Management 32 (1), 122-137, 2015 | 29 | 2015 |
| Demand-side inertia factors and their benefits for innovativeness MA Stanko, JD Bohlmann, FJ Molina-Castillo Journal of the Academy of Marketing Science 41, 649-668, 2013 | 29 | 2013 |
| Brand-generated social media content and its differential impact on loyalty program members BI Hernández-Ortega, MA Stanko, R Rishika, FJ Molina-Castillo, J Franco Journal of the Academy of Marketing Science 50 (5), 1071-1090, 2022 | 17 | 2022 |
| Outsourcing innovation M Stanko, J Bohlmann, R Calantone MIT Sloan Management Review 30, 2009 | 14 | 2009 |
| Disentangling the collective motivations for user innovation in a 3D printing community MA Stanko, BJ Allen Technovation 111, 102387, 2022 | 12 | 2022 |
| Building an understanding of how winning products emerge when open and proprietary products coexist: Evidence from the RepRap community MA Stanko Creativity and Innovation Management 29 (3), 398-412, 2020 | 11 | 2020 |
| Using Social Media to Connect with Your Most Loyal Customers MA Stanko, BIH Ortega, FJ Molina-Castillo, R Rishika, J Franco Harvard Business Review (HBR.org), 2019 | 6 | 2019 |
Roger J CalantoneMichigan State UniversityVahvistettu sähköpostiosoite verkkotunnuksessa broad.msu.edu
