| Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China F Zhu, Z Wei, Y Bao, S Zou International Business Review 28 (6), 101594, 2019 | 41 | 2019 |
| Launching reverse-innovated product from emerging markets to MNC’s home market: A theoretical framework for MNC’s decisions F Zhu, S Zou, H Xu International Business Review 26 (1), 156-163, 2017 | 27 | 2017 |
| Seller creative selling in social commerce L Chen, F Zhu, M Mantrala, N Wang International Journal of Advertising 40 (2), 272-291, 2021 | 17 | 2021 |
| Seller information sharing in online marketplaces L Chen, F Zhu Journal of Marketing Management 37 (11-12), 1191-1218, 2021 | 16 | 2021 |
| The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce L Chen, F Zhu, M Mantrala European Journal of Marketing 55 (2), 363-384, 2021 | 13 | 2021 |
| Factors affecting family firms' communication behaviour: a cross-cultural study YC Li Chen, Fengxia Zhu, Shaoming Zou International Journal of Advertising, 2018 | 10* | 2018 |
| Current status of Fe-based nanocrystalline soft magnetic alloys [J] Z Fengxia, Y Jianhong, L Liya Magnetic Materials and Devices 39 (2), 1-6, 2008 | 7 | 2008 |
| Current Status of Fe-Based Nanocrystalline Soft Magnetic Alloys F ZHU, J YI, L PENG, Yuan-dong, LI Journal of Magnetic Materials and Devices 2, 2008 | 7 | 2008 |
| The relationship between individual customer satisfaction and loyalty: the moderating role of firm-level signals F Zhu, S Lu, C Groening, J Kang Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2023 | 1 | 2023 |
| Quality-Efficiency Trade-Offs In Service Organizations: A Sfa-Based Approach With Application In Health Care Services FS Zhu, D Marinova, J Singh ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 191, 2015 | 1 | 2015 |
| Crowdfunding Herding During the Post-goal Stage S Lu, SL Tseng, J Wu, Y Wu, F Zhu | | 2024 |
| A Study on the Relationship Between BOP Orientation and Firm Performance: An Abstract F Zhu, Z Wei, Y Bao Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Herd Behavior in Reward-Based Crowdfunding at the Postgoal Stage S Lu, Y Wu, SL Tseng, F Zhu, J Wu Available at SSRN 4750794, 0 | | |
