| From subservient chickens to brawny men: a comparison of viral advertising to television advertising L Porter, G Golan Journal of Interactive Advertising 6 (2), 4-33, 2006 | 613 | 2006 |
| Blog power: Examining the effects of practitioner blog use on power in public relations LV Porter, KDS Trammell, D Chung, E Kim Public relations review 33 (1), 92-95, 2007 | 215 | 2007 |
| In-game advertising effects: Examining player perceptions of advertising schema congruity in a massively multiplayer online role-playing game B Lewis, L Porter Journal of Interactive Advertising 10 (2), 46-60, 2010 | 200 | 2010 |
| Credibility and the use of blogs among professionals in the communication industry KD Sweetser, LV Porter, DS Chung, E Kim Journalism & Mass Communication Quarterly 85 (1), 169-185, 2008 | 161 | 2008 |
| The blogosphere and public relations: Investigating practitioners' roles and blog use L Porter, K Sweetser, D Chung Journal of Communication Management 13 (3), 250-267, 2009 | 127 | 2009 |
| The internet and public relations: Investigating practitioners' roles and World Wide Web use LV Porter, LM Sallot Journalism & Mass Communication Quarterly 80 (3), 603-622, 2003 | 122 | 2003 |
| Practitioners’ web use and perceptions of their own roles and power: A qualitative study LM Sallot, LV Porter, C Acosta-Alzuru Public Relations Review 30 (3), 269-278, 2004 | 103 | 2004 |
| Uses and perceptions of blogs: A report on professional journalists and journalism educators DS Chung, E Kim, KD Trammell, LV Porter Journalism & Mass Communication Educator 62 (3), 305-322, 2007 | 100 | 2007 |
| Using selfies to challenge public stereotypes of scientists PB Jarreau, IA Cancellare, BJ Carmichael, L Porter, D Toker, ... PloS one 14 (5), e0216625, 2019 | 78 | 2019 |
| New technologies and public relations: Exploring practitioners' use of online resources to earn a seat at the management table LV Porter, LM Sallot, GT Cameron, S Shamp Journalism & Mass Communication Quarterly 78 (1), 172-190, 2001 | 77 | 2001 |
| Web power: a survey of practitioners’ World Wide Web use and their perceptions of its effects on their decision-making power LV Porter, LM Sallot Public Relations Review 31 (1), 111-119, 2005 | 76 | 2005 |
| Science in the social media age: profiles of science blog readers PB Jarreau, L Porter Journalism & Mass Communication Quarterly 95 (1), 142-168, 2018 | 70 | 2018 |
| Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations L Porter Public Relations Review 36 (2), 127-133, 2010 | 70 | 2010 |
| Movies and MySpace: The effectiveness of official web sites versus online promotional contests E Mabry, L Porter Journal of Interactive Advertising 10 (2), 1-15, 2010 | 56 | 2010 |
| My friend likes this brand: Do ads with social context attract more attention on social networking sites? K Windels, J Heo, Y Jeong, L Porter, AR Jung, R Wang Computers in Human Behavior 84, 420-429, 2018 | 46 | 2018 |
| Cognitive and imagery attributes of parasocial relationships TP Madison, LV Porter Imagination, Cognition and Personality 35 (4), 359-379, 2016 | 44 | 2016 |
| Parasocial compensation hypothesis: Predictors of using parasocial relationships to compensate for real-life interaction TP Madison, LV Porter, A Greule Imagination, Cognition and Personality 35 (3), 258-279, 2016 | 42 | 2016 |
| The people we meet: Discriminating functions of parasocial interactions TP Madison, LV Porter Imagination, Cognition and Personality 35 (1), 47-71, 2015 | 40 | 2015 |
| Sport, new media, and national identity J Vincent, EM Kian Routledge handbook of sport and new media, 299-310, 2014 | 33* | 2014 |
| Measuring Twitter use: validating survey-based measures M Henderson, K Jiang, M Johnson, L Porter Social Science Computer Review 39 (6), 1121-1141, 2021 | 25 | 2021 |
Deborah S. ChungProfessor of Journalism, University of KentuckyVerified email at uky.edu
