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Chiara Pollaroli
Chiara Pollaroli
PhD candidate, Institute of Argumentation, Linguistics and Semiotics, University of Lugano
Verified email at usi.ch - Homepage
Title
Cited by
Cited by
Year
The argumentative relevance of pictorial and multimodal metaphor in advertising
C Pollaroli, A Rocci
Journal of argumentation in context 4 (2), 158-199, 2015
532015
Towards an integrated argumentative approach to multimodal critical discourse analysis: Evidence from the portrayal of refugees and immigrants in Greek newspapers
D Serafis, S Greco, C Pollaroli, C Jermini-Martinez Soria
Critical Discourse Studies 17 (5), 545-565, 2020
372020
Introduction: Multimodality in argumentation
A Rocci, C Pollaroli
Semiotica 2018 (220), 1-17, 2018
262018
Seeing the untold
J Wildfeuer, C Pollaroli
Multimodal argumentation and rhetoric in media genres 14, 189, 2017
182017
Is this the Italy we like? Multimodal argumentation in a Fiat Panda TV commercial
A Rocci, S Mazzali-Lurati, C Pollaroli
The multimodal analysis of television commercials, 157-187, 2013
182013
A pragma-semiotic analysis of advertisements as multimodal texts: A case study
S Mazzali-Lurati, C Pollaroli
Multimodal Epistemologies, 66-82, 2014
122014
When context changes: the need for a dynamic notion of context in multimodal argumentation
J Wildfeuer, C Pollaroli
International Review of Pragmatics 10 (2), 179-197, 2018
112018
The argumentative and rhetorical function of multimodal metonymy
A Rocci, S Mazzali-Lurati, C Pollaroli
Semiotica 2018 (220), 123-153, 2018
112018
Blending metaphors and arguments in advertising
S Mazzali-Lurati, C Pollaroli
Metaphor and communication, 498-525, 2016
112016
Argumentation and meaning
S Oswald, S Greco, J Miecznikowski, C Pollaroli, A Rocci
Journal of Argumentation in Context 9 (1), 1-18, 2020
102020
Introduction: Pragmatic insights for multimodal argumentation
A Tseronis, C Pollaroli
International Review of Pragmatics 10 (2), 147-157, 2018
10*2018
T (r) opical patterns in advertising
C Pollaroli
92013
Stakeholders in promotional genres. A rhetorical perspective on marketing communication
S Mazzali-Lurati, C Pollaroli
What do we know about the world, 365-389, 2013
82013
Adding a temporal dimension to the analysis of argumentative discourse: Justified reframing as a means of turning a single-issue discussion into a complex …
S Greco, R Schär, C Pollaroli, C Mercuri
Discourse Studies 20 (6), 726-742, 2018
52018
Multimodality in argumentation [Special Issue]
A Rocci, C Pollaroli
Semiotica 220, 1-299, 2018
52018
Chiara Jermini-Martinez Soria (2020)“Towards an integrated argumentative approach to multimodal critical discourse analysis: evidence from the portrayal of refugees and …
D Serafis, S Greco, C Pollaroli
Critical Discourse Studies17 (5), 545-565, 0
5
Multimodal arguments in the mainstream press: Illustrating portrayals of migration
D Serafis, S Greco, C Pollaroli, C Jermini-Martinez Soria
42020
Tropos y topoi: los esquemas argumentativos en los anuncios publicitarios
C Pollaroli
1er Colloque franco-espagnol d’analyse de discours et didactique de langues …, 2012
42012
Multimodality and argumentation in online travel reviews: an action-centered analysis
S Mazzali-Lurati, C Pollaroli, S De Ascaniis
International Review of Pragmatics 10 (2), 270-293, 2018
32018
La costruzione delle preferenze dei consumatori/pazienti: il concetto di ‘alimentazione sana’nei messaggi pubblicitari di prodotti alimentari
SFM Bigi, C Pollaroli
L'Analisi Linguistica e Letteraria 24 (1), 7-20, 2016
22016
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Articles 1–20