| Who is the attached endorser? An examination of the attachment-endorsement spectrum N Saldanha, R Mulye, K Rahman Journal of Retailing and Consumer Services 43, 242-250, 2018 | 52 | 2018 |
| A strategic view of celebrity endorsements through the attachment lens N Saldanha, R Mulye, K Rahman Journal of Strategic Marketing, 2018 | 40 | 2018 |
| Cancel culture and the consumer: A strategic marketing perspective N Saldanha, R Mulye, K Rahman Journal of strategic marketing 31 (5), 1071-1086, 2022 | 33 | 2022 |
| How do consumers interact with social media influencers in extraordinary times? N Saldanha, R Mulye, A Japutra Journal Of Research In Interactive Marketing, 2023 | 7 | 2023 |
| The Dark Side of Connected Health Technology: How Connectivity Creates Exercise Addiction among Conscientious Users. S Fitzgerald, L Kachersky, N Saldanha, E Chung, L Farrell, G Laud, ... Advances in Consumer Research 44, 2016 | 2 | 2016 |
| The role of attachment in endorsements N Saldanha | 1 | 2018 |
| De-influencing: How the rules of influencer engagement have changed N Saldanha WARC, 2023 | | 2023 |
| Cancel culture or calling it in: Which option works for you? N Saldanha WARC, 2023 | | 2023 |
| An 8-year-old made US$22 million on YouTube, but most social media influencers are like unpaid interns N Saldanha The Conversation, 2019 | | 2019 |
| Service system elements, value co-creation and well-being S Fitzgerald, G Laud, M Reid, E Chung, L Farrell, L Kachersky, K Rahman, ... University Of Tasmania, 2017 | | 2017 |
| The dark side of connected health technology: how connectivity creates exercise addiction among conscientious users N Saldanha, L Kachersky, S Fitzgerald, E Chung, L Farrell, G Laud, ... NA-Advances in Consumer Research Volume 44 44, 2016 | | 2016 |
Kaleel Rahman, PhDRMIT UniversityVerified email at rmit.edu.au
