gerard hastings
gerard hastings
professor of social marketing, stirling and the Open university
Verified email at
Cited by
Cited by
The global syndemic of obesity, undernutrition, and climate change: the Lancet Commission report
BA Swinburn, VI Kraak, S Allender, VJ Atkins, PI Baker, JR Bogard, ...
The lancet 393 (10173), 791-846, 2019
Impact of alcohol advertising and media exposure on adolescent alcohol use: a systematic review of longitudinal studies
P Anderson, A De Bruijn, K Angus, R Gordon, G Hastings
Alcohol & Alcoholism 44 (3), 229-243, 2009
Fear appeals in social marketing: Strategic and ethical reasons for concern
G Hastings, M Stead, J Webb
Psychology & marketing 21 (11), 961-986, 2004
Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary
G Cairns, K Angus, G Hastings, M Caraher
Appetite 62, 209-215, 2013
Review of research on the effects of food promotion to children
G Hastings, M Stead, L McDermott, A Forsyth, AM MacKintosh, M Rayner, ...
London: Food Standards Agency, 2003
Social marketing
G Hastings, M Stead
The marketing book, 694, 2006
Reductions in tobacco smoke pollution and increases in support for smoke-free public places following the implementation of comprehensive smoke-free workplace legislation in …
GT Fong, A Hyland, R Borland, D Hammond, G Hastings, A McNeill, ...
Tobacco control 15 (suppl 3), iii51-iii58, 2006
A framework for sustainable marketing
R Gordon, M Carrigan, G Hastings
Marketing theory 11 (2), 143-163, 2011
The conceptual framework of the International Tobacco Control (ITC) policy evaluation project
GT Fong, KM Cummings, R Borland, G Hastings, A Hyland, GA Giovino, ...
Tobacco control 15 (suppl 3), iii3-iii11, 2006
The extent, nature and effects of food promotion to children: a review of the evidence to December 2008
G Cairns, K Angus, G Hastings, World Health Organization
World Health Organization, 2009
The critical contribution of social marketing: theory and application
G Hastings, M Saren
Marketing theory 3 (3), 305-322, 2003
Impact of graphic and text warnings on cigarette packs: findings from four countries over five years
R Borland, N Wilson, GT Fong, D Hammond, KM Cummings, HH Yong, ...
Tobacco control 18 (5), 358-364, 2009
Methods of the International Tobacco Control (ITC) four country survey
ME Thompson, GT Fong, D Hammond, C Boudreau, P Driezen, A Hyland, ...
Tobacco control 15 (suppl 3), iii12-iii18, 2006
The extent, nature and effects of food promotion to children: a review of the evidence
G Hastings, L McDermott, K Angus, M Stead, S Thomson
Geneva: World Health Organization 20, 2006
Alcohol marketing and young people's drinking: a review of the research
G Hastings, S Anderson, E Cooke, R Gordon
Journal of public health policy 26, 296-311, 2005
Relational paradigms in social marketing
G Hastings
Journal of Macromarketing 23 (1), 6-15, 2003
Support for and reported compliance with smoke-free restaurants and bars by smokers in four countries: findings from the International Tobacco Control (ITC) Four Country Survey
R Borland, HH Yong, M Siahpush, A Hyland, S Campbell, G Hastings, ...
Tobacco control 15 (suppl 3), iii34-iii41, 2006
Promotion of electronic cigarettes: tobacco marketing reinvented?
M De Andrade, G Hastings, K Angus
Bmj 347, 2013
International food advertising, pester power and its effects
L McDermott, T O’Sullivan, M Stead, G Hastings
International Journal of Advertising 25 (4), 513-539, 2006
What is and what is not social marketing: the challenge of reviewing the evidence
L McDermott, M Stead, G Hastings
Journal of marketing Management 21 (5-6), 545-553, 2005
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