| Building, measuring, and profiting from customer loyalty GF Watson, JT Beck, CM Henderson, RW Palmatier Journal of the academy of marketing science 43, 790-825, 2015 | 546 | 2015 |
| Dynamic relationship marketing JZ Zhang, GF Watson Iv, RW Palmatier, RP Dant Journal of marketing 80 (5), 53-75, 2016 | 393 | 2016 |
| Corporate sociopolitical activism and firm value Y Bhagwat, NL Warren, JT Beck, GF Watson IV Journal of marketing 84 (5), 1-21, 2020 | 361 | 2020 |
| The evolution of marketing channels: Trends and research directions GF Watson IV, S Worm, RW Palmatier, S Ganesan Journal of Retailing 91 (4), 546-568, 2015 | 238 | 2015 |
| Endogeneity and marketing strategy research: An overview OJ Rutz, GF Watson Journal of the Academy of Marketing Science 47, 479-498, 2019 | 194 | 2019 |
| International market entry strategies: Relational, digital, and hybrid approaches GF Watson IV, S Weaven, H Perkins, D Sardana, RW Palmatier Journal of International Marketing 26 (1), 30-60, 2018 | 180 | 2018 |
| Marketing ecosystem: An outside-in view for sustainable advantage JZ Zhang, GF Watson IV Industrial Marketing Management 88, 287-304, 2020 | 119 | 2020 |
| Customer relationships evolve so must your CRM strategy JZ Zhang, GF Watson IV, RW Palmatier MIT sloan management review 59 (3), 1-7, 2018 | 15 | 2018 |
| Unpacking loyalty: How conceptual differences shape the effectiveness of customer loyalty G Watson IV, J Beck, C Henderson, R Palmatier Marketing Science Institute Working Paper Series, 2013 | 4 | 2013 |
| Integrating Relationship Marketing and Lifecycle Perspectives: Strategies for Effective Relationship Migrations JZ Zhang, GF Watson IV, RW Palmatier, RP Dant Marketing Science Institute Working Paper Series, 13-121, 2013 | 1 | 2013 |
| Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ... | | |
