Eunju Ko
Title
Cited by
Cited by
Year
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
AJ Kim, E Ko
Journal of Business Research 65 (10), 1480-1486, 2012
20912012
Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention
AJ Kim, E Ko
Journal of Global Fashion Marketing 1 (3), 164-171, 2010
5822010
Modeling consumer adoption of mobile shopping for fashion products in Korea
E Ko, EY Kim, EK Lee
Psychology & Marketing 26 (7), 669-687, 2009
3552009
Organizational characteristics and the CRM adoption process
E Ko, SH Kim, M Kim, JY Woo
Journal of Business Research 61 (1), 65-74, 2008
2872008
Green marketing'functions in building corporate image in the retail setting
E Ko, YK Hwang, EY Kim
Journal of Business Research 66 (10), 1709-1715, 2013
2432013
What is a luxury brand? A new definition and review of the literature
E Ko, JP Costello, CR Taylor
Journal of Business Research, 2017
2122017
WHAT IS A LUXURY BRAND? A NEW DEFINITION AND REVIEW OF THE LITERATURE
CR Taylor, J Costello, E Ko
2016 Global Marketing Conference at Hong Kong, 1435-1436, 2016
212*2016
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
KH Kim, E Ko, B Xu, Y Han
Journal of Business Research 65 (10), 1495-1499, 2012
1632012
Fashion marketing of luxury brands: Recent research issues and contributions
E Ko, CM Megehee
Journal of Business Research 65 (10), 1395-1398, 2012
1592012
Pop culture, destination images, and visit intentions: Theory and research on travel motivations of Chinese and Russian tourists
H Whang, S Yong, E Ko
Journal of Business Research 69 (2), 631-641, 2016
1552016
Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers
E Ko, E Kim, CR Taylor, K Hoon Kim, I Jeong Kang
International marketing review 24 (5), 629-651, 2007
142*2007
Impact of business type upon the adoption of quick response technologies–The apparel industry experience
E Ko, D Kincade, JR Brown
International Journal of Operations & Production Management 20 (9), 1093-1111, 2000
902000
Global marketing segmentation usefulness in the sportswear industry
E Ko, CR Taylor, H Sung, J Lee, U Wagner, DMC Navarro, F Wang
Journal of Business Research 65 (11), 1565-1575, 2012
872012
The impact of quick response technologies on retail store attributes
E Ko, DH Kincade
International Journal of Retail & Distribution Management 25 (2), 90-98, 1997
871997
Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application
J Han, Y Seo, E Ko
Journal of Business Research 74, 162-167, 2017
802017
The role of fashion brand authenticity in product management: A holistic marketing approach
H Choi, E Ko, EY Kim, P Mattila
Journal of Product Innovation Management 32 (2), 233-242, 2015
792015
A study of a social content model for sustainable development in the fast fashion industry
J Jang, E Ko, E Chun, E Lee
Journal of Global Fashion Marketing 3 (2), 61-70, 2012
792012
Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types
HM Kong, E Ko, H Chae, P Mattila
Journal of Global Fashion Marketing 7 (2), 103-119, 2016
782016
Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters
E Choi, E Ko, AJ Kim
Journal of Business Research 69 (12), 5827-5832, 2016
762016
Luxury brand strategies and customer experiences: Contributions to theory and practice
E Ko, I Phau, G Aiello
Journal of Business Research 69 (12), 5749-5752, 2016
762016
The system can't perform the operation now. Try again later.
Articles 1–20