| Emic and etic interpretations of engagement with a consumer-to-consumer online auction site E Abdul-Ghani, KF Hyde, R Marshall Journal of business research 64 (10), 1060-1066, 2011 | 245 | 2011 |
| Conceptualising engagement in a consumer-to-consumer context E Abdul-Ghani, KF Hyde, R Marshall Australasian marketing journal 27 (1), 2-13, 2019 | 57 | 2019 |
| Consumer engagement or customer engagement? Two competing views on a phenomenon E Abdul-Ghani, KF Hyde, R Marshall ACR Asia-Pacific Advances, 2012 | 12 | 2012 |
| Buyers' enduring involvement with online auctions: a New Zealand perspective EM Abdul-Ghani Auckland University of Technology, 2009 | 8 | 2009 |
| Consumers’ online institutional privacy literacy E Abdul-Ghani Digital Marketing & eCommerce Conference, 40-46, 2020 | 7 | 2020 |
| Love or like: gender effects in emotional expression in online reviews E Abdul-Ghani, J Kim, J Kwon, KF Hyde, Y Cui European Journal of Marketing 56 (12), 3592-3616, 2022 | 4 | 2022 |
| Trade Me: The building of an offline community E Abdul-Ghani, KF Hyde, R Marshall Proceedings of the Meeting of the Australia and New Zealand Marketing …, 2010 | 3 | 2010 |
| Consumer engagement as a motivational construct: Evidence from consumption experiences in an online auction E Abdul-Ghani, KF Hyde, R Marshall ACR Latin American Advances, 2014 | 2 | 2014 |
| Engagement–Experiencing Magic in the C2c Online Auction E Abdul-Ghani, R Marshall, K F Hyde ACR Latin American Advances, 2017 | 1 | 2017 |
| Consumer privacy E Abdul-Ghani The Routledge Companion to Marketing and Society, 124-140, 2022 | | 2022 |
| Australasian Marketing Journal E Abdul-Ghani, KF Hyde, R Marshall | | 2018 |
| Consumer Engagement with the C2C Online Auction Experience: Conceptualisation and Measurement E Abdul-Ghani Auckland University of Technology, 2016 | | 2016 |
Kenneth F HydeAssociate Professor of Marketing, AUT UniversityVerified email at aut.ac.nz
