| Using theory to design evaluations of communication campaigns: The case of the national youth anti-drug media campaign R Hornik, I Yanovitzky Communication Theory 13 (2), 204-224, 2003 | 354 | 2003 |
| The SAGE handbook of media processes and effects RL Nabi, MB Oliver Sage, 2009 | 299 | 2009 |
| Mass media, social norms, and health promotion efforts: A longitudinal study of media effects on youth binge drinking I Yanovitzky, JO Stryker Communication Research 28 (2), 208-239, 2001 | 279 | 2001 |
| Effects of news coverage on policy attention and actions: A closer look into the media-policy connection I Yanovitzky Communication research 29 (4), 422-451, 2002 | 242 | 2002 |
| Effect of media coverage and physician advice on utilization of breast cancer screening by women 40 years and older I Yanovitzky, CL Blitz Journal of health communication 5 (2), 117-134, 2000 | 225 | 2000 |
| The Sage sourcebook of advanced data analysis methods for communication research AF Hayes, MD Slater, LB Snyder Sage, 2008 | 186 | 2008 |
| Sensation seeking and adolescent drug use: The mediating role of association with deviant peers and pro-drug discussions I Yanovitzky Health communication 17 (1), 67-89, 2005 | 180 | 2005 |
| Validation of database search terms for content analysis: The case of cancer news coverage JE Stryker, RJ Wray, RC Hornik, I Yanovitzky Journalism & Mass Communication Quarterly 83 (2), 413-430, 2006 | 173 | 2006 |
| Media attention, institutional response, and health behavior change: The case of drunk driving, 1978-1996 I Yanovitzky, C Bennett Communication Research 26 (4), 429-453, 1999 | 165 | 1999 |
| Estimating causal effects of public health education campaigns using propensity score methodology I Yanovitzky, E Zanutto, R Hornik Evaluation and program planning 28 (2), 209-220, 2005 | 162 | 2005 |
| Social distance, perceived drinking by peers, and alcohol use by college students I Yanovitzky, LP Stewart, LC Lederman Health communication 19 (1), 1-10, 2006 | 160 | 2006 |
| Sensation seeking and alcohol use by college students: Examining multiple pathways of effects I Yanovitzky Journal of health communication 11 (3), 269-280, 2006 | 104 | 2006 |
| Communication and normative influence: An introduction to the special issue I Yanovitzky, RN Rimal Communication Theory 16 (1), 1-6, 2006 | 96 | 2006 |
| I am what I watch: Voyeurism, sensation seeking, and television viewing patterns Z Bagdasarov, K Greene, SC Banerjee, M Krcmar, I Yanovitzky, ... Journal of Broadcasting & Electronic Media 54 (2), 299-315, 2010 | 80 | 2010 |
| Time series analysis: Traditional and contemporary approaches I Yanovitsky, A VanLear The Sage sourcebook of advanced data analysis methods for communication …, 2008 | 69 | 2008 |
| Effect of news coverage on the prevalence of drunk-driving behavior: evidence from a longitudinal study. I Yanovitzky Journal of studies on alcohol 63 (3), 342-351, 2002 | 69 | 2002 |
| Evaluation of the national youth anti-drug media campaign: Second semi-annual report of findings-april 2001 R Hornik, D Maklan, D Judkins, D Cadell, I Yanovitzky, P Zador, ... Rockville, MD: Westat, 2001 | 50* | 2001 |
| News media as knowledge brokers in public policymaking processes I Yanovitzky, MS Weber Communication Theory 29 (2), 191-212, 2019 | 48 | 2019 |
| Effect of Call‐In Political Talk Radio Shows on Their Audiences: Evidence from a Multi‐Wave Panel Analysis I Yanovitzky, JN Cappella International Journal of Public Opinion Research 13 (4), 377-397, 2001 | 43 | 2001 |
| Analysing use of evidence in public policymaking processes: a theory-grounded content analysis methodology I Yanovitzky, M Weber Evidence & Policy 16 (1), 65-82, 2020 | 36 | 2020 |
