Developing professional networks: the missing link to graduate employability P English, MJ de Villiers Scheepers, D Fleischman, J Burgess, ... Education+ Training 63 (4), 647-661, 2021 | 35 | 2021 |
“I Harbour Strong Feelings for Tali Despite Her Being a Fictional Character”: Investigating Videogame Players’ Emotional Attachments to Non-Player Characters J Burgess, C Jones Game Studies 20 (1), 2020 | 35 | 2020 |
Exploring the forced closure of a brand community that is also a participatory culture J Burgess, C Jones European Journal of Marketing 54 (5), 957-978, 2020 | 30 | 2020 |
An examination of the four factors of brand resonance and their theoretical application to video games J Burgess, W Spinks Journal of New Business Ideas and Trends 12 (2), 37-49, 2014 | 24 | 2014 |
Exploring player understandings of historical accuracy and historical authenticity in video games J Burgess, C Jones Games and culture 17 (5), 816-835, 2022 | 22 | 2022 |
Flow and Pokémon GO: The Contribution of Game Level, Playing Alone, and Nostalgia to the Flow State P Loveday, J Burgess e-Journal of Social & Behavioural Research in Business 8 (2), 16-28, 2017 | 21 | 2017 |
Media fans’ alignment with branding: A rich and under-explored research domain J Burgess, C Jones Journal of New Business Ideas & Trends 16 (1), 1-15, 2018 | 15 | 2018 |
The Female Video Game Player-Character Persona and Emotional Attachment J Burgess, C Jones Persona Studies 6 (2), 7-21, 2021 | 13 | 2021 |
The effect of a brand transgression on a politician’s brand resonance: the case of Kevin Rudd J Burgess, W Spinks, B Sharma Journal of Political Marketing 19 (4), 362-385, 2020 | 12 | 2020 |
“Is It Too Much to Ask That We’re Allowed to Win the Game?”: Character Attachment and Agency in the Mass Effect 3 Ending Controversy J Burgess, C Jones Bulletin of Science, Technology & Society 37 (3), 146-158, 2018 | 7 | 2018 |
Exploring lack of closure as a brand transgression J Burgess, C Jones Journal of Consumer Marketing 38 (3), 241-250, 2021 | 6 | 2021 |
The Final Word on sports podcasts: Audience perceptions of media engagement and news consumption P English, J Burgess, C Jones Media International Australia 187 (1), 8-20, 2023 | 5 | 2023 |
In a story-driven game, if the ending sucks it can ruin the whole franchise”: evaluating a narrative brand’s crisis recovery J Burgess, C Jones Leisure/Loisir 45 (1), 95-120, 2021 | 5 | 2021 |
Utilizing Non-Participatory Netnography to Explore Consumer Reactions to Narrative Brands J Burgess Sage Research Methods: Business, 2023 | 3 | 2023 |
A Hierarchy of Acceptable Changes for Audiences of Nostalgic Narrative Media Brands J Burgess, C Jones International Journal on Media Management 22 (3-4), 2021 | 3 | 2021 |
'It's almost a full-time job just marketing your own book’: Understanding Novelists Marketing Knowledge and Practices J Burgess, P Williams, A Curran Creative Industries Journal, 2023 | 2 | 2023 |
Investigating consumer perceptions of brand inauthenticity in a narrative brand ending J Burgess, C Jones Journal of Product and Brand Management, 2023 | 2 | 2023 |
Exploring how players use emergent narrative in strategy games J Burgess, C Jones Entertainment Computing, 2022 | 2 | 2022 |
Exploring emergent co-creative narrative in a strategy video game brand J Burgess, C Jones Journal of Media Business Studies, 2021 | 2 | 2021 |
Can The Last of Us TV series finally break the bad video game adaptation curse? J Burgess The Conversation 17, 2023 | 1 | 2023 |