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Artha Sejati Ananda
Artha Sejati Ananda
PhD-Management Eng. (Politecnico di Milano); PhD-Industrial Mgmt (Universidad Politécnica de Madrid)
Verified email at polimi.it
Title
Cited by
Cited by
Year
N-REL: A comprehensive framework of social media marketing strategic actions for marketing organizations
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1 (3), 170-180, 2016
2122016
What makes fashion consumers “click”? Generation of eWoM engagement in social media
AS Ananda, Á Hernández-García, E Acquila-Natale, L Lamberti
Asia Pacific Journal of Marketing and Logistics 31 (2), 398-418, 2019
1542019
SME fashion brands and social media marketing: From strategies to actions
AS Ananda, Á Hernández-García, L Lamberti
International Journal of Web Based Communities 13 (4), 468-498, 2017
422017
RENL: A framework for social media marketing strategy
AS Ananda, Á Hernández-García, L Lamberti
1st Annual EDIM PhD Conference, Milan, Italy, 11-12, 2014
252014
Social media marketing in Italian luxury fashion
AS Ananda, Á Hernández García, L Lamberti
Industriales, 2015
152015
Fashion in Actions on Social Media. Spanish SME Fashion Brands Case Studies
AS Ananda, Á Hérnandez-García, L Lamberti
Proceedings of the European Conference on e-Learning, 488-497, 2015
142015
Adoption of Digital Marketing Toward Digital Transformation in Indonesian Micro-and Small-Sized Enterprises
AS Ananda, IA Murwani, D Tamara, II Ibrahim
2023 8th International Conference on Business and Industrial Research (ICBIR …, 2023
82023
Celebrities and celebgrams of cosmetics: The mediating effect of opinion leadership on the relationship between instagram profile and consumer behavioral intention
F Istania, IP Pratiwi, MF Yasmine, AS Ananda
International Journal of Scientific and Technology Research 8 (8), 75-86, 2019
82019
‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention
AS Ananda, H Hanny, Á Hernández-García, P Prasetya
Journal of Theoretical and Applied Electronic Commerce Research 18 (1), 524-547, 2023
72023
Fashion Brands, Social Media, and Consumers’ Exposure to Marketing Messages
AS Ananda, Á Hernández-Garcia, L Lamberti
Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016, 221-227, 2017
42017
Social Media Marketing Strategy–A Case Study of an Italian SME Fashion Brand
AS Ananda, L Lamberti, Á Hernández-García
2nd Annual Edim Ph. D. Conference On Management Engineering, 2015
32015
Digital Transformation for Entrepreneurship Education in Vocational High School: A Case Study
SW Prasetyaningtyas, AS Ananda, JS Meliala, ASP Sanam
2022 International Conference on ICT for Smart Society (ICISS), 01-06, 2022
22022
Journal of Innovation & Knowledge
AS Ananda, Á Hernández-García, L Lamberti
Journal of Innovation & Knowledge 1, 170-180, 2016
22016
The Impact of K-Pop Idol on Brand Awareness, Hedonic Shopping Motivation, and Purchase Intention
NP Andira, RA Prasetyo, AS Ananda
Kajian Branding Indonesia 5 (1), 1-15, 2023
12023
Pengaruh Brand Signature Terhadap Brand Loyalty Dengan Brand Attitude Sebagai Variabel Mediasi (Studi Kasus Gulaku)
J Radiansyah, AS Ananda
JISIP (Jurnal Ilmu Sosial dan Pendidikan) 5 (3), 2021
12021
Educating Next Generation B2B Sales Experts: First Impressions of B2B Sales Competitions in South-East Asia
H Lappalainen, J Rantala, AS Ananda, K Sriphaew, T Holopainen
Advances in Human Factors, Business Management and Leadership: Proceedings …, 2021
12021
Fashion Opinion Leadership on Instagram and its Relationships with Intention to Purchase and Adopt New Fashion
AS Ananda, PKM Soesilo, W Rukmana, KD Susanto
Proceedings of the 4th International Symposium of Arts, Crafts & Design in …, 2020
12020
ENGAGING CULINARY CONSUMERS THROUGH ENCOURAGING BRAND STORYGIVING ON AN INSTAGRAM BRAND COMMUNITY–AN ACTION RESEARCH
B Hadinoto, E Sunaryo, T Setiawaty, AS Ananda
International Journal of Management (IJM) 11 (11), 2020
12020
Analysis of consumer-brand engagement with fashion brands in social media
AS Ananda
Industriales, 2019
12019
Perceived Consumer Values of Green Packaging as Antecedents of Attitude Toward Fashion Brand
GA Gosal, C Jaury, S Jason, AS Ananda
Calitatea 25 (199), 291-298, 2024
2024
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