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Alzira Marques
Alzira Marques
CARME, School of Technology and Management, Polytechnic of Leiria, Leiria, Portugal
Verified email at ipleiria.pt
Title
Cited by
Cited by
Year
Marketing relacional
A Marques
Lisboa: Edições Sílabo, 2012
2442012
Concepção e análise de projectos de investimento
A Marques
1191998
Market orientation and performance: modelling a neural network
M Silva, L Moutinho, A Coelho, A Marques
European Journal of Marketing 43 (3/4), 421-437, 2009
812009
Determinants of the online purchase intention: hedonic motivations, prices, information and trust
PE Santo, AMA Marques
Baltic Journal of Management 17 (1), 56-71, 2022
752022
A systematic literature review on greenwashing and its relationship to stakeholders: state of art and future research agenda
C Santos, A Coelho, A Marques
Management Review Quarterly, 1-25, 2023
442023
The effectiveness of strategies employed by dominant firms in the Portuguese crystal glass industry: an empirical investigation
A Marques, J Lisboa, TW Zimmerer, MM Yasin
European Business Review 12 (1), 34-40, 2000
412000
A importância das práticas do marketing relacional na formulação e implementação das estratégias competitivas e a influência destas na lealdade dos clientes e na performance: a …
AMA Marques
282004
The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk
C Santos, A Coelho, A Marques
Asia-Pacific Journal of Business Administration, 2023
192023
Ontology-supported database marketing
FM Pinto, A Marques, MF Santos
Journal of Database Marketing & Customer Strategy Management 16, 76-91, 2009
192009
The impact of choice factors on international students’ loyalty mediated by satisfaction
DM Amaro, AMA Marques, H Alves
International Review on Public and Nonprofit Marketing 16 (2), 211-233, 2019
122019
Os antecedentes da confiança e do compromisso relacional
A Marques, A Coelho
Revista Brasileira de Gestão de Negócios-RBGN 6 (14), 67-75, 2004
102004
Database marketing intelligence supported by ontologies
F Pinto, MF Santos, A Marques
WSEAS Transactions on Business and Economics 1, 21-42, 2009
72009
Integração da descoberta de conhecimento em bases de dados como suporte a actividades de CRM
F Pinto, A Marques, P Gago, MF SANTOS
Encontro Anual da Associação Nacional de Programas de Pós-Graduação e …, 2006
72006
A importância do Marketing relacional na formulação e implementação das estratégias competitivas e a influência na lealdade dos clientes e na performance: A investigação de um …
A Marques
Faculdade de Economia da Universidade de Coimbra, Tese de Doutoramento, 2003
72003
A reinvenção do marketing no contexto da economia digital
A MARQUES, A COELHO
XXV ENCONTRO NACIONAL DOS PROGRAMAS DE PÓSGRADUAÇÃO EM ADMINISTRAÇÃO, 2001
72001
Does Greenwashing Affect Employee’s Career Satisfaction? The Mediating Role of Organizational Pride, Negative Emotions and Affective Commitment.
C Santos, A Coelho, A Marques
62022
Ontology based Data Mining- A Contribution to Business Intelligence
F Pinto, MF Santos, A Marques
WSEAS International Conference. Proceedings. Recent Advances in Computer …, 2009
62009
Effects of E-Business Adoption on Organizational Agility in the COVID-19 Context
PME Santo, PMA Cardoso, AMA Marques
International Journal of Marketing, Communication and New Media, 2022
42022
O impacto do marketing relacional e do entorno na fidelização dos estudantes mediado pela satisfação: um estudo aplicado ao CCSo da UFMA
AMA Marques, MRM Mendes
Revista Gestão em Análise 7 (2), 11-26, 2018
42018
The dark side of leadership: abusive supervision and its effects on Employee's behavior and well-being
C Santos, A Coelho, A Filipe, AMA Marques
Journal of Strategy and Management 16 (4), 672-688, 2023
32023
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