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Hans Muhlbacher
Hans Muhlbacher
International University of Monaco
Verified email at inseec.com
Title
Cited by
Cited by
Year
Consumer empowerment through internet-based co-creation
J Füller, H Mühlbacher, K Matzler, G Jawecki
Journal of management information systems 26 (3), 71-102, 2009
10062009
Innovation creation by online basketball communities
J Füller, G Jawecki, H Mühlbacher
Journal of business research 60 (1), 60-71, 2007
8302007
Community based innovation: How to integrate members of virtual communities into new product development
J Füller, M Bartl, H Ernst, H Mühlbacher
Electronic commerce research 6, 57-73, 2006
7222006
International marketing: A global perspective
H Mühlbacher, L Dahringer, H Leihs
International Thomson Business Press, 1999
3221999
International marketing: A global perspective
L Dahringer, H Mühlbacher
(No Title), 1991
1961991
Community based innovation: a method to utilize the innovative potential of online communities
J Fuller, M Bartl, H Ernst, H Muhlbacher
37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004
1612004
A manager's perspective on virtual customer integration for new product development
M Bartl, J Füller, H Mühlbacher, H Ernst
Journal of product innovation management 29 (6), 1031-1046, 2012
1522012
Consumption community commitment: Newbies' and longstanding members' brand engagement and loyalty
K Raïes, H Mühlbacher, ML Gavard-Perret
Journal of Business Research 68 (12), 2634-2644, 2015
1512015
Strategic marketing and business performance: A study in three European ‘engineering countries’
M Jaakkola, K Möller, P Parvinen, H Evanschitzky, H Mühlbacher
Industrial Marketing Management 39 (8), 1300-1310, 2010
1432010
Co-creating stakeholder and brand identities: Introduction to the special section
S Von Wallpach, B Voyer, M Kastanakis, H Mühlbacher
Journal of Business Research 70, 395-398, 2017
1122017
Ein situatives Modell der Motivation zur Informationsaufnahme und-verarbeitung bei Werbekontakten
H Mühlbacher
Marketing: Zeitschrift für Forschung und Praxis, 85-94, 1988
901988
Selektive Werbung
H Mühlbacher
Trauner, 1982
781982
MIPS—Managing industrial positioning strategies
H Mühlbacher, A Dreher, A Gabriel-Ritter
Industrial Marketing Management 23 (4), 287-297, 1994
771994
Multi-stakeholder virtual dialogue: introduction to the special issue
N Kornum, H Mühlbacher
Journal of Business Research 66 (9), 1460-1464, 2013
762013
Esports extension of a football brand: stakeholder co-creation in action?
M Bertschy, H Mühlbacher, M Desbordes
European Sport Management Quarterly 20 (1), 47-68, 2020
722020
Benefit-Segmentierung von Dienstleistungsmärkten
H Mühlbacher, G Botschen
Marketing: Zeitschrift Für Forschung Und Praxis, 159-168, 1990
691990
Drivers of brand strength: Configural paths to strong cognitive brand equity
H Mühlbacher, K Raies, R Grohs, O Koll
Journal of Business Research 69 (8), 2774-2780, 2016
632016
An die ARBEIT, lieber Kunde
J Füller, H Mühlbacher, B Rieder
Harvard business manager 8, 36-45, 2003
622003
From zero-sum to win-win-Organisational conditions for successful shared value strategy implementation
H Mühlbacher, I Böbel
European Management Journal 37 (3), 313-324, 2019
552019
Brand management: Unveiling the delusion of control
S Wider, S von Wallpach, H Mühlbacher
European Management Journal 36 (3), 301-305, 2018
542018
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