| Web personalization as a persuasion strategy: An elaboration likelihood model perspective KY Tam, SY Ho Information systems research 16 (3), 271-291, 2005 | 867 | 2005 |
| Understanding the impact of web personalization on user information processing and decision outcomes KY Tam, SY Ho MIS quarterly, 865-890, 2006 | 837 | 2006 |
| The effects of web personalization on user attitude and behavior SY Ho, D Bodoff MIS quarterly 38 (2), 497-A10, 2014 | 365 | 2014 |
| The attraction of personalized service for users in mobile commerce: an empirical study SY Ho, SH Kwok ACM SIGecom Exchanges 3 (4), 10-18, 2002 | 296 | 2002 |
| Timing of adaptive web personalization and its effects on online consumer behavior SY Ho, D Bodoff, KY Tam Information systems research 22 (3), 660-679, 2011 | 200 | 2011 |
| The attraction of internet personalization to web users SY Ho Electronic markets 16 (1), 41-50, 2006 | 129 | 2006 |
| The effects of location personalization on individuals' intention to use mobile services SY Ho Decision Support Systems 53 (4), 802-812, 2012 | 123 | 2012 |
| An empirical examination of the effects of web personalization at different stages of decision making SY Ho, KY Tam International Journal of Human-Computer Interaction 19 (1), 95-112, 2005 | 117 | 2005 |
| How does corporate social responsibility engagement influence word of mouth on Twitter? Evidence from the airline industry TT Vo, X Xiao, SY Ho Journal of Business Ethics 157, 525-542, 2019 | 116 | 2019 |
| Examining the effects of malfunctioning personalized services on online users' distrust and behaviors PYK Chau, SY Ho, KKW Ho, Y Yao Decision Support Systems 56, 180-191, 2013 | 81 | 2013 |
| A competency model for the information technology workforce: Implications for training and selection SY Ho, K Frampton Communications of the Association for Information Systems 27 (1), 5, 2010 | 67 | 2010 |
| Continued voluntary participation intention in firm-participating open source software projects SY Ho, A Rai Information Systems Research 28 (3), 603-625, 2017 | 66 | 2017 |
| Nudging moods to induce unplanned purchases in imperfect mobile personalization contexts SY Ho, KH Lim Mis Quarterly 42 (3), 757-A13, 2018 | 65 | 2018 |
| Partial least squares structural equation modeling approach for analyzing a model with a binary indicator as an endogenous variable D Bodoff, SY Ho Communications of the Association for Information Systems 38 (1), 23, 2016 | 59 | 2016 |
| Personalization and choice behavior: the role of personality traits SY Ho, MJ Davern, KY Tam ACM SIGMIS Database: The DATABASE for Advances in Information Systems 39 (4 …, 2008 | 58 | 2008 |
| Web personalization: Is it effective? KY Tam, SY Ho IT professional 5 (5), 53-57, 2003 | 56 | 2003 |
| Effects of emotional attachment on mobile health-monitoring service usage: an affect transfer perspective Z Xiaofei, X Guo, SY Ho, K Lai, D Vogel Information & Management 58 (2), 103312, 2021 | 53 | 2021 |
| The effects of location personalization on integrity trust and integrity distrust in mobile merchants SY Ho, PYK Chau International Journal of Electronic Commerce 17 (4), 39-72, 2013 | 51 | 2013 |
| The effects of location personalization on integrity trust and integrity distrust in mobile merchants SY Ho, PYK Chau International Journal of Electronic Commerce 17 (4), 39-72, 2013 | 51 | 2013 |
| Effectiveness of website personalization: Does the presence of personalized recommendations cannibalize sampling of other items? D Bodoff, SY Ho International Journal of Electronic Commerce 20 (2), 208-235, 2015 | 26 | 2015 |
