Dana Lascu
Dana Lascu
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Cited by
Cited by
Total global strategy: Managing for worldwide competitive advantage
GS Yip
Prentice Hall, 1995
Consumer conformity: review and applications for marketing theory and practice
DN Lascu, G Zinkhan
Journal of Marketing Theory and Practice 7 (3), 1-12, 1999
The development of consumer desire in marketizing and developing economies: The cases of Romania and Turkey
G Ger, RW Belk, DN Lascu
Advances in consumer research 20, 102-107, 1993
Consumer guilt: Examining the potential of a new marketing construct
DN Lascu
ACR North American Advances, 1991
How green‐claim strength and country disposition affect product evaluation and company image
LA Manrai, AK Manrai, DN Lascu, JK Ryans Jr
Psychology & Marketing 14 (5), 511-537, 1997
Interactive effects of country of origin and product category on product evaluations
LA Manrai, DN Lascu, AK Manrai
International Business Review 7 (6), 591-615, 1998
Norm extremity and interpersonal influences on consumer conformity
DN Lascu, WO Bearden, RL Rose
Journal of Business Research 32 (3), 201-212, 1995
A cross‐cultural comparison of style in Eastern European emerging markets
LA Manrai, DN Lascu, AK Manrai, HW Babb
International marketing review 18 (3), 270-285, 2001
Sport involvement: A relevant individual difference factor in spectator sports
DN Lascu, TD Giese, C Toolan, B Guehring, J Mercer
Sport Marketing Quarterly 4, 41-46, 1995
Post-communist consumer ethics: The case of Romania
JA Al-Khatib, CJ Robertson, DN Lascu
Journal of Business Ethics 54 (1), 81-95, 2004
Value differences between Polish and Romanian consumers: A caution against using a regiocentric marketing orientation in Eastern Europe
DN Lascu, LA Manrai, AK Manrai
Journal of International Consumer Marketing 8 (3-4), 145-167, 1996
Marketing in Romania: the challenges of the transition from a centrally‐planned economy to a consumer‐oriented economy
DN Lascu, LA Manrai, AK Manrai
European Journal of Marketing, 1993
Exploring country bias in a retailing environment: implications of retailer country of origin
DN Lascu, T Giese
Journal of Global Marketing 9 (1-2), 41-58, 1996
Competitive irrationality in transitional economies: Are communist managers less irrational?
LE Brouthers, DN Lascu, S Werner
Journal of business ethics 83 (3), 397-408, 2008
International marketing
DN Lascu, GL Hiller
Cengage Learning, 2008
A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe
LA Manrai, AK Manrai, DN Lascu
International Business Review 10 (5), 517-549, 2001
A cluster analysis of tourist attractions in Spain: Natural and cultural traits and implications for global tourism
DN Lascu, LA Manrai, AK Manrai, A Gan
European Journal of Management and Business Economics, 2018
Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States
DN Lascu, LA Manrai, AK Manrai, R Kleczek
International Business Review 15 (6), 641-659, 2006
Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions
P Kotler, LA Manrai, DN Lascu, AK Manrai
International Business Review 28 (3), 482-498, 2019
Market preferences in Poland: importance of product country-of-origin
DN Lascu, HW Babb
Innovation, in Kaynak, E. and Eren, T.(Eds), Technology and Information …, 1995
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