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Dana Lascu
Dana Lascu
Verified email at richmond.edu
Title
Cited by
Cited by
Year
Total global strategy: Managing for worldwide competitive advantage
GS Yip
Prentice Hall, 1995
11251995
Consumer conformity: review and applications for marketing theory and practice
DN Lascu, G Zinkhan
Journal of Marketing Theory and Practice 7 (3), 1-12, 1999
5461999
The development of consumer desire in marketizing and developing economies: The cases of Romania and Turkey
G Ger, RW Belk, DN Lascu
Advances in consumer research 20, 102-107, 1993
2711993
Consumer guilt: Examining the potential of a new marketing construct
DN Lascu
ACR North American Advances, 1991
2561991
How green‐claim strength and country disposition affect product evaluation and company image
LA Manrai, AK Manrai, DN Lascu, JK Ryans Jr
Psychology & Marketing 14 (5), 511-537, 1997
2221997
Interactive effects of country of origin and product category on product evaluations
LA Manrai, DN Lascu, AK Manrai
International Business Review 7 (6), 591-615, 1998
2121998
Norm extremity and interpersonal influences on consumer conformity
DN Lascu, WO Bearden, RL Rose
Journal of Business Research 32 (3), 201-212, 1995
1801995
A cross‐cultural comparison of style in Eastern European emerging markets
LA Manrai, DN Lascu, AK Manrai, HW Babb
International marketing review 18 (3), 270-285, 2001
1632001
Sport involvement: A relevant individual difference factor in spectator sports
DN Lascu, TD Giese, C Toolan, B Guehring, J Mercer
Sport Marketing Quarterly 4, 41-46, 1995
1481995
Post-communist consumer ethics: The case of Romania
JA Al-Khatib, CJ Robertson, DN Lascu
Journal of Business Ethics 54 (1), 81-95, 2004
652004
Value differences between Polish and Romanian consumers: A caution against using a regiocentric marketing orientation in Eastern Europe
DN Lascu, LA Manrai, AK Manrai
Journal of International Consumer Marketing 8 (3-4), 145-167, 1996
531996
Marketing in Romania: the challenges of the transition from a centrally‐planned economy to a consumer‐oriented economy
DN Lascu, LA Manrai, AK Manrai
European Journal of Marketing, 1993
511993
Exploring country bias in a retailing environment: implications of retailer country of origin
DN Lascu, T Giese
Journal of Global Marketing 9 (1-2), 41-58, 1996
391996
Competitive irrationality in transitional economies: Are communist managers less irrational?
LE Brouthers, DN Lascu, S Werner
Journal of business ethics 83 (3), 397-408, 2008
342008
International marketing
DN Lascu, GL Hiller
Cengage Learning, 2008
332008
A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe
LA Manrai, AK Manrai, DN Lascu
International Business Review 10 (5), 517-549, 2001
322001
A cluster analysis of tourist attractions in Spain: Natural and cultural traits and implications for global tourism
DN Lascu, LA Manrai, AK Manrai, A Gan
European Journal of Management and Business Economics, 2018
312018
Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States
DN Lascu, LA Manrai, AK Manrai, R Kleczek
International Business Review 15 (6), 641-659, 2006
302006
Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions
P Kotler, LA Manrai, DN Lascu, AK Manrai
International Business Review 28 (3), 482-498, 2019
282019
Market preferences in Poland: importance of product country-of-origin
DN Lascu, HW Babb
Innovation, in Kaynak, E. and Eren, T.(Eds), Technology and Information …, 1995
281995
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