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Haley Hardman
Haley Hardman
Verified email at isu.edu
Title
Cited by
Cited by
Year
Fueling and cooling firestorms: How online community members enable and disable online negative e-WOM
T Hancock, M Breazeale, FG Adams, H Hardman
Journal of Product & Brand Management 32 (2), 286-304, 2023
52023
Wearing Expertise on your Sleeve: Increasing Customer Service Expectations through Employee Apparel: An Abstract
C Barney, C Esmark-Jones, A Farmer, H Hardman
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
12020
Can you ask “too much” of your customers?
VM Landers, CB Gabler, HE Hardman, WM Northington
Journal of Services Marketing 37 (4), 531-546, 2023
2023
Tip Framing and the Appropriate Context: An Abstract
H Hardman, VM Landers, FG Adams, P Gomes
Academy of Marketing Science Annual Conference, 247-248, 2022
2022
Deserving Pleasure through Pain: An Abstract
H Hardman, C Barney, M Landers
Academy of Marketing Science Annual Conference-World Marketing Congress, 37-38, 2021
2021
Tell Me About It: Narrativity Perceptions in Product Packaging Influence Consumer Word of Mouth: An Abstract
H Hardman, C Barney, B Kazandjian, J Wen, T Hancock
Academy of Marketing Science Annual Conference, 337-338, 2020
2020
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