| Consumers’ motivations for adopting a vegan diet: A mixed‐methods approach M Ghaffari, PGK Rodrigo, Y Ekinci, G Pino International Journal of Consumer Studies 46 (4), 1193-1208, 2022 | 55 | 2022 |
| The role of mundane and subtle institutional work in market dynamics: A case of fashion clothing market M Ghaffari, A Jafari, O Sandikci Journal of Business Research 105, 434-442, 2019 | 23 | 2019 |
| Control, knowledge, and persuasive power in advertising creativity: An ethnographic practice theory approach M Ghaffari, C Hackley, Z Lee Journal of Advertising 48 (2), 242-249, 2019 | 19 | 2019 |
| Counterfeit luxury consumption strategies in a collectivistic culture: the case of China J Li, M Ghaffari, L Su Journal of Brand Management 27 (5), 546-560, 2020 | 17 | 2020 |
| Corporate social responsibility in the luxury sector: The role of moral foundations H Hang, P Rodrigo, M Ghaffari Psychology & Marketing 38 (12), 2227-2239, 2021 | 16 | 2021 |
| Cracking the box or stretching its walls? Exploiting institutional plasticity in Iranian creative advertising M Ghaffari, L Svystunova, L Jarvis human relations 75 (9), 1707-1740, 2022 | 11 | 2022 |
| Choosing the discount size in the software industry: How to incentivise the salesforce D Bergers, M Ghaffari, G Viglia, R Filieri Industrial Marketing Management 109, 232-244, 2023 | 6 | 2023 |
| The Vegan Revolution: Opportunities and Differences Across Countries B Derqui, HG Guterman, M Ghaffari, P Rodrigo Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 5 | 2020 |
| The contrary demon M Ghaffari Journal of Customer Behaviour, 2019 | | 2019 |
| In search of Nirvana: an exploration of cognitive value structures behind Buddhist pilgrims’ consumption of Dambadiva pilgrimage P Rodrigo, S Turnbull, M Ghaffari 52nd Academy of Marketing Conference, 2019 | | 2019 |
| An investigation of the effect of product and individual based motivations on consumers’ willingness to adopt a vegan diet and vegan lifestyle M Ghaffari, P Rodrigo, Y Ekinci, G Pino 52nd Academy of Marketing Conference, 2019 | | 2019 |
| Creative ideation in advertising: an ethnographic practice based approach M Ghaffari ICORIA 2019, 2019 | | 2019 |
| Exploring motivations for adopting plant-based diet: the mean-end chain approach M Ghaffari, P Rodrigo, Y Ekinci 51st Academy of Marketing Conference, 2018 | | 2018 |
| When cultural differences operate in a similar manner: an analysis of cultural reflection in advertisements in Britain and Iran during periods of cultural upheaval M Ghaffari, M Hayes 41st Annual Macromarketing Conference, 652-669, 2016 | | 2016 |
| Unravelling the process of creativity in advertising: a praxiological approach M Ghaffari University of Bath, 2016 | | 2016 |
| A novel method for patient-specific analysts of cerebral blood flow M Ghaffari, A Alaraj, A Linninger CEREBROVASCULAR DISEASES 41, 200-200, 2016 | | 2016 |
| Prevention of chemotherapy-induced alopecia by scalp cooling: the study of perfusion and tissue metabolism M Sheikholeslami, AF Khorasani, M Ghaffari, M Zoghi 2015 22nd Iranian Conference on Biomedical Engineering (ICBME), 120-125, 2015 | | 2015 |
| Unravelling the process of in advertising: a praxiological approach M Ghaffari ICORIA, 2015 | | 2015 |
| A New Approach to Model Subarachoid Trabeculae Resistance in CSF Flow M GHAFARI, M Zoghi, M Rostami, N Abolfathi | | 2012 |
Dr Padmali RodrigoAssistant Professor in MarketingVahvistettu sähköpostiosoite verkkotunnuksessa northumbria.ac.uk
