| It's a Dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012 | 60 | 2012 |
| Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern? L Stocchi, C Driesener, M Nenycz‐Thiel Journal of Consumer Behaviour 14 (5), 317-324, 2015 | 32 | 2015 |
| Why familiar brands are sometimes harder to remember L Stocchi, M Wright, C Driesener European Journal of Marketing, 2016 | 29 | 2016 |
| A comparison of brand equity strength across consumer segments and markets L Stocchi, R Fuller Journal of Product & Brand Management, 2017 | 28 | 2017 |
| Drivers and outcomes of branded mobile app usage intention L Stocchi, N Michaelidou, M Micevski Journal of Product & Brand Management, 2019 | 18 | 2019 |
| When are apps worth paying for?: How marketers can analyze the market performance of mobile apps L Stocchi, C Guerini, N Michaelidou Journal of advertising research 57 (3), 260-271, 2017 | 13 | 2017 |
| Understanding the town centre customer experience (TCCE) L Stocchi, C Hart, I Haji Journal of Marketing Management 32 (17-18), 1562-1587, 2016 | 13 | 2016 |
| The rules of engagement: how to motivate consumers to engage with branded mobile apps L Stocchi, N Michaelidou, N Pourazad, M Micevski Journal of Marketing Management 34 (13-14), 1196-1226, 2018 | 10 | 2018 |
| The Natural Monopoly effect in brand image associations L Stocchi, V Pare, R Fuller, M Wright Australasian Marketing Journal (AMJ) 25 (4), 309-316, 2017 | 8 | 2017 |
| Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions N Pourazad, L Stocchi, V Pare Australasian Marketing Journal (AMJ) 27 (4), 249-260, 2019 | 7 | 2019 |
| The power of brand passion in sports apparel brands N Pourazad, L Stocchi, V Pare Journal of Product & Brand Management, 2019 | 7 | 2019 |
| Creating loyalty towards magazine websites: Insights from the Double Jeopardy phenomenon A Tarkiainen, HK Ellonen, M Ots, L Stocchi International Journal of E-Business Research (IJEBR) 10 (1), 1-14, 2014 | 5 | 2014 |
| Customer-based brand equity for branded apps: A simple research framework L Stocchi, G Ludwichowska, R Fuller, A Gregoric Journal of Marketing Communications, 1-30, 2020 | 2 | 2020 |
| A new measure of consideration set size: The average number of salient brands L Stocchi, M Banelis, M Wright International Journal of Market Research 58 (1), 79-94, 2016 | 2 | 2016 |
| Is consumer memory (really) Dirichlet-like? L Stocchi Marketing Bulletin 25 (1), 2014 | 2 | 2014 |
| Exploring the Link Between Consumer Behaviour and Brand Associations L Stocchi University of South Australia, 2012 | 2 | 2012 |
| Double Jeopardy Phenomenon in Consumer Magazine Websites A Tarkiainen, HK Ellonen, M Ots, L Stocchi Encyclopedia of E-Commerce Development, Implementation, and Management, 2228 …, 2016 | 1 | 2016 |
| On the stochastic nature of memory: insights from neuropsychology relevant to brand equity L Stocchi, M Wright, C Driesener Australia and New Zealand Marketing Academy Conference, Adelaide, 2012 | 1* | 2012 |
| Understanding and Predicting Brand Attribute Frequency Distributions J Romaniuk, L Stocchi Australian and New Zealand Marketing Academy Conference, Melbourne, 2009 | 1* | 2009 |
| Over-time variation in individual’s customer satisfaction scores J Dawes, L Stocchi, F Dall’Olmo-Riley International Journal of Market Research 62 (3), 262-271, 2020 | | 2020 |
