| Marketing research on Mobile apps: past, present and future L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan Journal of the Academy of Marketing Science, 1-31, 2022 | 179 | 2022 |
| Drivers and outcomes of branded mobile app usage intention L Stocchi, N Michaelidou, M Micevski Journal of Product & Brand Management 28 (1), 28-49, 2019 | 155 | 2019 |
| It's a Dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ... Journal of Advertising Research 52 (2), 203-213, 2012 | 89 | 2012 |
| The rules of engagement: How to motivate consumers to engage with branded mobile apps L Stocchi, N Michaelidou, N Pourazad, M Micevski Journal of Marketing Management 34 (13-14), 1196-1226, 2018 | 80 | 2018 |
| The power of brand passion in sports apparel brands N Pourazad, L Stocchi, V Pare Journal of Product & Brand Management 29 (5), 547-568, 2020 | 75 | 2020 |
| A comparison of brand equity strength across consumer segments and markets L Stocchi, R Fuller Journal of product & Brand management 26 (5), 453-468, 2017 | 61 | 2017 |
| Brand image and brand loyalty: do they show the same deviations from a common underlying pattern? L Stocchi, C Driesener, M Nenycz‐Thiel Journal of Consumer Behaviour 14 (5), 317-324, 2015 | 59 | 2015 |
| Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions N Pourazad, L Stocchi, V Pare Australasian marketing journal 27 (4), 249-260, 2019 | 58 | 2019 |
| Why familiar brands are sometimes harder to remember L Stocchi, M Wright, C Driesener European Journal of Marketing 50 (3/4), 621-638, 2016 | 49 | 2016 |
| Understanding the town centre customer experience (TCCE) L Stocchi, C Hart, I Haji Journal of Marketing Management 32 (17-18), 1562-1587, 2016 | 48 | 2016 |
| When are apps worth paying for?: How marketers can analyze the market performance of mobile apps L Stocchi, C Guerini, N Michaelidou Journal of advertising research 57 (3), 260-271, 2017 | 42 | 2017 |
| Customer-based brand equity for branded apps: A simple research framework L Stocchi, G Ludwichowska, R Fuller, A Gregoric Journal of marketing communications 27 (5), 534-563, 2021 | 34 | 2021 |
| Over-time variation in individual’s customer satisfaction scores J Dawes, L Stocchi, F Dall’Olmo-Riley International Journal of Market Research 62 (3), 262-271, 2020 | 31 | 2020 |
| Identification of two decision-making paths underpinning the continued use of branded apps L Stocchi, N Pourazad, N Michaelidou Psychology & Marketing, 2020 | 23 | 2020 |
| A comparison of social media influencers’ KPI patterns across platforms: Exploring differences in followers and engagement on Facebook, Instagram, YouTube, TikTok, and Twitter N Pourazad, L Stocchi, S Narsey Journal of Advertising Research 63 (2), 139-159, 2023 | 22 | 2023 |
| Advancing the understanding of the pre-purchase stage of the customer journey for service brands R Fuller, L Stocchi, T Gruber, J Romaniuk European Journal of Marketing 57 (2), 360-386, 2023 | 20 | 2023 |
| The Natural Monopoly effect in brand image associations L Stocchi, V Pare, R Fuller, M Wright Australasian Marketing Journal 25 (4), 309-316, 2017 | 18 | 2017 |
| A new measure of consideration set size: The average number of salient brands L Stocchi, M Banelis, M Wright International Journal of Market Research 58 (1), 79-94, 2016 | 12 | 2016 |
| How websites compete in the Middle East: The example of Iran T Naami, ZW Anesbury, L Stocchi, M Winchester Journal of Consumer Behaviour 21 (1), 121-136, 2022 | 10 | 2022 |
| Creating loyalty towards magazine websites: Insights from the Double Jeopardy phenomenon A Tarkiainen, HK Ellonen, M Ots, L Stocchi International Journal of E-Business Research (IJEBR) 10 (1), 1-14, 2014 | 9 | 2014 |
