Lara Stocchi
Lara Stocchi
Senior Lecturer in Marketing, University of South Australia
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Cited by
Cited by
It's a Dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline
B Sharp, M Wright, J Dawes, C Driesener, L Meyer-Waarden, L Stocchi, ...
Journal of Advertising Research 52 (2), 203-213, 2012
Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?
L Stocchi, C Driesener, M Nenycz‐Thiel
Journal of Consumer Behaviour 14 (5), 317-324, 2015
Why familiar brands are sometimes harder to remember
L Stocchi, M Wright, C Driesener
European Journal of Marketing, 2016
A comparison of brand equity strength across consumer segments and markets
L Stocchi, R Fuller
Journal of Product & Brand Management, 2017
Drivers and outcomes of branded mobile app usage intention
L Stocchi, N Michaelidou, M Micevski
Journal of Product & Brand Management, 2019
When are apps worth paying for?: How marketers can analyze the market performance of mobile apps
L Stocchi, C Guerini, N Michaelidou
Journal of advertising research 57 (3), 260-271, 2017
Understanding the town centre customer experience (TCCE)
L Stocchi, C Hart, I Haji
Journal of Marketing Management 32 (17-18), 1562-1587, 2016
The rules of engagement: how to motivate consumers to engage with branded mobile apps
L Stocchi, N Michaelidou, N Pourazad, M Micevski
Journal of Marketing Management 34 (13-14), 1196-1226, 2018
The Natural Monopoly effect in brand image associations
L Stocchi, V Pare, R Fuller, M Wright
Australasian Marketing Journal (AMJ) 25 (4), 309-316, 2017
Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions
N Pourazad, L Stocchi, V Pare
Australasian Marketing Journal (AMJ) 27 (4), 249-260, 2019
The power of brand passion in sports apparel brands
N Pourazad, L Stocchi, V Pare
Journal of Product & Brand Management, 2019
Creating loyalty towards magazine websites: Insights from the Double Jeopardy phenomenon
A Tarkiainen, HK Ellonen, M Ots, L Stocchi
International Journal of E-Business Research (IJEBR) 10 (1), 1-14, 2014
Customer-based brand equity for branded apps: A simple research framework
L Stocchi, G Ludwichowska, R Fuller, A Gregoric
Journal of Marketing Communications, 1-30, 2020
A new measure of consideration set size: The average number of salient brands
L Stocchi, M Banelis, M Wright
International Journal of Market Research 58 (1), 79-94, 2016
Is consumer memory (really) Dirichlet-like?
L Stocchi
Marketing Bulletin 25 (1), 2014
Exploring the Link Between Consumer Behaviour and Brand Associations
L Stocchi
University of South Australia, 2012
Double Jeopardy Phenomenon in Consumer Magazine Websites
A Tarkiainen, HK Ellonen, M Ots, L Stocchi
Encyclopedia of E-Commerce Development, Implementation, and Management, 2228 …, 2016
On the stochastic nature of memory: insights from neuropsychology relevant to brand equity
L Stocchi, M Wright, C Driesener
Australia and New Zealand Marketing Academy Conference, Adelaide, 2012
Understanding and Predicting Brand Attribute Frequency Distributions
J Romaniuk, L Stocchi
Australian and New Zealand Marketing Academy Conference, Melbourne, 2009
Over-time variation in individual’s customer satisfaction scores
J Dawes, L Stocchi, F Dall’Olmo-Riley
International Journal of Market Research 62 (3), 262-271, 2020
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