| Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions? N Cunningham, C De Meyer-Heydenrych International Journal of Retail & Distribution Management 49 (6), 752-771, 2021 | 29 | 2021 |
| Using brand identity to build brand equity : a comparison between the South African and Dutch business-to-business architectural industry NC A Verster, DJ Petzer South African Journal of Business Management 50 (1), 1-12, 2019 | 11 | 2019 |
| Examining the luxury apparel behavioural intentions of middle‐class consumers: The case of the South African market N Cunningham, DJ Petzer Journal of Consumer Behaviour 21 (5), 955-972, 2022 | 10 | 2022 |
| Consumer perceptions of shopping channel attributes and risk factors of apparel purchases N Cunningham, C De Meyer-Heydenrych The Retail and Marketing Review 14 (2), 28-42, 2018 | 9 | 2018 |
| Consumer perceptions of shopping channel attributes and risk factors influencing the choice of shopping channel N Cunningham University of Johannesburg, 2015 | 6* | 2015 |
| The role of social group influences when intending to purchase premium alcohol N Cunningham Cogent Business & Management 10 (1), 2174093, 2023 | 3 | 2023 |
| Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics BM van Niekerk, M Roberts-Lombard, N Cunningham European Business Review, 2023 | 3 | 2023 |
| Investigating middle-class consumers’ luxury apparel behavioural intention: the role of culture N Cunningham University of Pretoria, 2019 | 3 | 2019 |
| Factors influencing consumers' decision about which international clothing retailer to purchase from: a South African value and image perspective C De Meyer-Heydenrych, N Cunningham International Academic Conference, 2018 | 3 | 2018 |
| Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers’ age BM van Niekerk, M Roberts-Lombard, N Cunningham South African Journal of Economic and Management Sciences 27 (1), 5239, 2024 | | 2024 |
| Use of mobile apps when purchasing apparel: A young male adult perspective M Correia, N Cunningham, M Roberts-Lombard South African Journal of Information Management 25 (1), 1-14, 2023 | | 2023 |
| The role of social factors and materialism on attitudes towards counterfeit luxury goods N Cunningham 2022 INTERNATIONAL BUSINESS CONFERENCE, 2141, 2022 | | 2022 |
| Omni-channel Retailing: Low-income Consumers' Experience B Stiehler-Mulder, N Cunningham University of Johannesburg, 2022 | | 2022 |
| GEN Z CONSUMERS’LIKELIHOOD TO ADOPT INFORMATION SHARED BY ONLINE OPINION LEADERS WITHIN THE COSMETICS INDUSTRY N Cunningham 2022 GBATA READINGS BOOK THEME RESILIENCE AND REINVENTION: BEST PRACTICES, 59, 2022 | | 2022 |
| The impact social needs have on evaluation criteria when purchasing a smartphone: an emerging market perspective N Cunningham International Business Conference, 2019 | | 2019 |
| The role of gender in eWOM adoption: an emerging market perspective N Cunningham EURAM, 2019 | | 2019 |
| Comparing the evaluative criteria that Gen X and Y consumers use when selecting a smartphone N Cunningham International Business Conference, 2018 | | 2018 |
| A consumer value and image perspective when buying from South African clothing retailers N Cunningham, C De Meyer-Heydenrych International Business Conference, 2018 | | 2018 |
| Service satisfaction and behavioural intention in the cellphone network service provider industry – a comparison between customers of different cellphone network service providers M Cunningham, N. & Verissimo EURAM (European Academy of Management), 2017 | | 2017 |
| Investigating the influence of age on the perception of risk factors when shopping for apparel. N Cunningham, C De Meyer-Heydenrych SAIMS, 2015 | | 2015 |
