Suvi Nenonen
Cited by
Cited by
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of business research 69 (8), 3008-3017, 2016
Managing co‐creation design: A strategic approach to innovation
P Frow, S Nenonen, A Payne, K Storbacka
British journal of management 26 (3), 463-483, 2015
Business model design: conceptualizing networked value co‐creation
S Nenonen, K Storbacka
International Journal of Quality and Service Sciences, 2010
Scripting markets: From value propositions to market propositions
K Storbacka, S Nenonen
Industrial Marketing Management 40 (2), 255-266, 2011
Solution business models: Transformation along four continua
K Storbacka, C Windahl, S Nenonen, A Salonen
Industrial Marketing Management 42 (5), 705-716, 2013
The changing role of sales: Viewing sales as a strategic, cross‐functional process
K Storbacka, L Ryals, IA Davies, S Nenonen
European Journal of marketing, 2009
Capabilities for market-shaping: triggering and facilitating increased value creation
S Nenonen, K Storbacka, C Windahl
Journal of the Academy of Marketing Science 47, 617-639, 2019
Designing business models for value co-creation
K Storbacka, P Frow, S Nenonen, A Payne
Special issue–Toward a better understanding of the role of value in markets …, 2012
Markets as configurations
K Storbacka, S Nenonen
European Journal of Marketing 45 (1/2), 241-258, 2011
A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics
S Nenonen, H Kjellberg, J Pels, L Cheung, S Lindeman, C Mele, L Sajtos, ...
Marketing Theory 14 (3), 269-289, 2014
Customer relationships and the heterogeneity of firm performance
K Storbacka, S Nenonen
Journal of Business & Industrial Marketing, 2009
Networks, ecosystems, fields, market systems? Making sense of the business environment
K Möller, S Nenonen, K Storbacka
Industrial Marketing Management 90, 380-399, 2020
Learning with the market: Facilitating market innovation
K Storbacka, S Nenonen
Industrial Marketing Management 44, 73-82, 2015
Shaping service ecosystems: exploring the dark side of agency
C Mele, S Nenonen, J Pels, K Storbacka, A Nariswari, V Kaartemo
Journal of Service Management 29 (4), 521-545, 2018
Don't adapt, shape! Use the crisis to shape your minimum viable system–And the wider market
S Nenonen, K Storbacka
Industrial Marketing Management 88, 265-271, 2020
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
Theorizing with managers: how to achieve both academic rigor and practical relevance?
S Nenonen, RJ Brodie, K Storbacka, LD Peters
European Journal of Marketing 51 (7/8), 1130-1152, 2017
Collaborating to shape markets: Emergent collective market work
JJ Baker, S Nenonen
Industrial Marketing Management 85, 240-253, 2020
Value propositions as market-shaping devices: A qualitative comparative analysis
S Nenonen, K Storbacka, A Sklyar, P Frow, A Payne
Industrial Marketing Management 87, 276-290, 2020
Crowdfunding networks: Structure, dynamics and critical capabilities
JA Fehrer, S Nenonen
Industrial Marketing Management 88, 449-464, 2020
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